Hybrid Marketing Executive, Escentials

at LUXASIA

• Job title: Marketing Executive, Escentials
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Singapore

About the role

• Senior Marketing Executive at LUXASIA enhancing brand awareness and driving business growth through strategic marketing initiatives across various platforms. Collaborating with teams for innovative and effective marketing campaigns.

Responsibilities

• Develop and execute purposeful 360 marketing plans to increase brand awareness, acquire new customers and retain existing shoppers, to drive business growth across all available points of sale.
• Social media content ideation and creation through basic photography and editing.
• Manage given Advertising & Promotion budget and manage ROI tracking.
• Work with internal stakeholders and own end-to-end monthly campaign coordination and execution.
• Ensure VM changes are executed on a timely manner for new launches.
• Leverage marketing tools and platforms available like social media, ecommerce and CRM, to drive continuous brand activities and updates.
• Execute public relations-related tasks such as seeding, identifying and maintaining relationships with a curated list of media partners, influencers, and key opinion leaders.
• End-to-end planning, execution and coordination of:
• Exciting off-site brand-building events like launch events for media.
• Engaging in-store shopping activations for consumers and VIPs.
• Pop-ups within malls for incremental sales, prospecting and awareness.
• Work collaboratively with internal and external stakeholders such as retailers and source strategic partners to push the boundaries to create new and exciting brand experiences.
• Identify marketing opportunities and foster strategic partnerships with malls, partners and retailers; to constantly reach out to new potential customers.
• Constant market research against industry experts and competitors to analyse trends and identify opportunities for growth.
• Review and analyse all marketing activities and objectives through various monthly reports that will be presented to internal and external stakeholders.
• Analyse sales trends with Marketing Manager and Business Manager, to plan and execute a series of activities and in-store promotions to drive sales.
• Work closely with internal and external stakeholders like vendors to coordinate and execute necessary small and large-scale VM changes, or request repair and maintenance services for existing fixtures.
• Support with contractor and agency management such as briefing, getting quotations, on specific brand needs, then follow up on with execution of the project.
• Manage library of assets to ensure all campaign visuals, marketing guides and necessary information are downloaded and updated on time.
• Manage product launches across multiple eCommerce touchpoints where necessary.
• Manage sample and tester stocks for loans, photoshoot, events, gifting and other uses.
• Raise PO and process invoices for marketing-related A&P spend.

Requirements

• Diploma or Degree holder specializing in Marketing / Mass Communication / Business with at least 2 years of relevant working experiences, preferably in Beauty industry.
• Possesses advance creative level proficiency in Canva or Adobe Photoshop.
• Basic photography, videography and editing skills will be integral.
• A strong team player with the ability to work in a fast-paced, dynamic environment.
• Resourceful, with a positive can-do attitude.
• Good communication and interpersonal skills.