Senior Product Marketing Manager leading market intelligence and GTM strategies at Perk. Shaping competitive insights and product direction in the travel sector.
About the role
- Senior Product Marketing Manager at LumiQ empowering accounting and finance professionals through engaging podcasts. Responsible for messaging, enablement, and external communications in a dynamic team.
Responsibilities
- Sales & CS Enablement: Developing and maintaining the foundational sales toolkit (pitch decks, one-pagers, battle cards) and ensuring revenue teams are trained on new features and value propositions.
- Content & Case Studies: Producing high-quality collateral, such as whitepapers and industry-specific case studies, that demonstrate the ROI of the LumiQ platform.
- Customer Insights: Interviewing customers to extract success stories for use across the marketing and sales funnel.
- Lifecycle Marketing: Owning lifecycle marketing and outbound communication for prospective and active users to drive acquisition and keep them informed of product updates.
- Engagement Monitoring: Tracking engagement metrics across outbound channels to identify and implement improvements.
- Website & Positioning: Managing website content to ensure it accurately reflects benefits and translating product updates into clear, benefit-driven copy.
- Brand Advocacy: Maintaining a consistent brand voice across all technical and educational product marketing assets.
Requirements
- Experienced PMM: You have 7+ years of experience in Product Marketing within B2B SaaS and/or professional education.
- Independent & Proven: You have the proven ability to manage the product marketing function end-to-end.
- Exceptional Writer: You possess strong writing skills with experience in technical case studies, whitepapers, and lifecycle email sequences.
- Collaborative Partner: You have a track record of working effectively with Product, Sales, and Design teams to meet organizational goals.
- Technically Proficient: You are comfortable managing content within a CMS and using marketing automation tools to execute email campaigns.
Benefits
- Health Benefits are available after 3 months with us, including a yearly health spending account. You'll also have access to an Employee Assistance Program for additional support if needed.
- Hybrid Work Style: The best of both worlds. Enjoy remote work and a downtown Toronto office with snacks, events, and ping pong.
- Monthly team social events: (Super Smash Bro party, hot chocolate bar, Blue Jays game, Hot One's Challenge are just a few examples of what we have done in the past).
- Schedule flexibility: We know our employees have lives outside of work and don’t mind if you need to run to a mid-day doctor's appointment or pick up a kid early from school!
- Nomad policy: Work remotely 4 weeks of the year from anywhere in the world.
- Endless Learning: Our platform isn't just for accountants. Listen to podcasts on soft skills, career development, leadership, and more.
- LumiQ Clubs: Join an existing club or start your own!
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