Hybrid Marketing Manager, Education

at Logitech

• Job title: Marketing Manager, Education
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $83,000 - $196,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, San Jose, United States

About the role

• Marketing Manager developing and executing marketing strategy for the education segment at Logitech. Collaborating with internal teams and channel partners to drive revenue growth through effective marketing initiatives.

Responsibilities

• Act as the primary marketing point of contact for the direct engagement and channel sales and engineering teams selling into the education segment
• Proactively design a quarterly and annual marketing plan and key performance indicators, inclusive of direct and channel programs that are aligned with business priorities and sales’ objectives
• Work with our channel partners to design to and through marketing programs that increase our mindshare for Logitech within the partner, and ultimately drive Education revenue through the channel partner with end customers
• Submit quarterly and ad hoc proposals for budget and manage the logistics of vendor payments and internal finance processes
• Understand how campaigns and messaging from central marketing functions need to be customized and localized for the education market, and then quickly execute those customizations
• Regularly engage and support the priority channel partners - as defined by available revenue data and the Public Sector Sales Leaders - and the Logitech channel account managers assigned to those partners
• Deliver a regular cadence of communications to channel partners about Logitech’s solutions for education
• Serve as the primary marketing liaison with the Public Sector sales team for K12 and higher education marketing activities
• Collaborate with cross-functional teams to create and implement marketing programs, campaigns, and promotions that align with business objectives
• Analyze market trends, competitive landscape, and partner performance to identify opportunities for growth and optimize channel marketing initiatives
• Provide metrics and results to channel account managers and leadership on a regular cadence (quarterly, at a minimum)

Requirements

• Demonstrated success in education marketing
• Experience targeting IT decision-makers with technology and/or enterprise services is a plus
• Strong track record of designing, executing, and tracking performance of digital marketing programs and events
• Vision to proactively anticipate and understand problems and opportunities and present comprehensive and timely solutions
• Dexterity to manage multiple projects and prioritize the work with the biggest impact on the business
• Confidence to communicate in a clear and concise manner using the mode (verbal, writing, or video) that is appropriate for the topic and audience
• Strong presentation skills, including the ability to create professional, compelling presentations, is required
• Unrelenting curiosity to learn, grow, and adapt
• Ability to champion ideas and projects across the organization, building influence to drive team members towards the common objective of growing sales revenue in their channel and region
• BA/BS or equivalent work experience

Benefits

• Comprehensive and competitive benefits packages
• Working environments designed to be flexible
• Health programs supporting physical, financial, emotional, intellectual, and social wellbeing