Data Analyst driving advertising insights and automation for Allegro's Advertising business team. Engaging with large data sets to influence business decisions and optimize marketing strategies.
About the role
- Data Analyst responsible for data capturing and online marketing analytics at Löwenstark. Collaborating across teams, interpreting data to optimize performance and drive innovations in the field.
Responsibilities
- Responsible for data collection across various online marketing channels, as well as address and database management
- Support business units in researching, testing and evaluating new data sources
- Prepare weekly and monthly reports, including deriving actionable recommendations
- Conduct website and campaign analyses using common online tools
- Confidently collect, monitor and interpret sales-relevant information, including performing benchmark analyses
- Thorough onboarding and hands-on work in implementing web tracking solutions
- Build a solid foundation for data-driven, personalized and automated marketing
- Develop best-practice standards in CRM & Marketing Automation, Analytics & Reporting, web platforms, SEO, and workflow/process automation
- Actively drive AI-powered innovations and new technological approaches
Requirements
- Proficient in Excel
- Previous experience in online and/or performance marketing desirable
- Experience with SEA (Search Engine Advertising) is an advantage
- Strong German language skills, spoken and written (minimum C1 level)
- Empathetic, enjoys teamwork and shared project success
- Analytical and conceptual skills, resilience, and an interest in technical topics
- Strong communication skills, self-initiative, flexibility and problem-solving ability
- Opportunity to take on a leadership role in the future, depending on experience
Benefits
- High flexibility: Flexible working hours and location (across Germany) plus 30 days annual leave
- Development: Annual employee reviews to support your professional and personal growth
- Additional perks: Monthly credit for tax-free benefits redeemable with various retailers (e.g., Rossmann, H&M, REWE and more)
- Team spirit: Regular virtual and in-person meetups and a great collaborative atmosphere
- Job security: Work at a diversified digital agency with long-term prospects
- Appreciation: Open, constructive collaboration within a respectful company culture
- Snacks and drinks: From soft drinks and chocolate to fresh fruit — our offices have you covered!
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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