Registered Nurse providing triage care for adult and pediatric patients in a remote communication center. Collaborating with the interdisciplinary team for effective patient assessment and treatment.
About the role
- Strategic communication analyst in charge of improving customer experiences for a car subscription product. Collaborating across teams to ensure clarity and quality in communications with clients.
Responsibilities
- Work to strengthen the value proposition of the car subscription product through a strategic communication approach, focusing on process design and mapping, journey creation, and the development of communications that ensure clarity, consistency and a positive customer experience throughout the entire customer journey.
- Map, analyze and structure communication processes related to the product, identifying opportunities for improvement, efficiency and standardization of customer contact journeys.
- Plan and design communication journeys across different channels, defining flows, trigger rules, key messages and segmentation criteria.
- Develop institutional and transactional content and messages, with emphasis on customer email communications, ensuring clarity, consistency and alignment with the product's value proposition.
- Plan, structure and oversee communication projects, from defining scope, objectives and timeline to delivery and evaluation of results, working cross-functionally with partner teams.
- Contribute to the management of the product's strategic projects, supporting the organization of workstreams, tracking milestones and consolidating learnings for continuous improvement.
- Plan, execute and monitor pilots of new communications or journeys, consolidating learnings and supporting data-driven decision-making.
- Support the definition and execution of communications in emergency or unforeseen scenarios, contributing to rapid responses aligned with best practices and customer expectations.
- Monitor and analyze communication performance metrics (such as open rates, click-through rates and reach), generating insights for continuous improvement of journeys and messages.
- Collaborate integrally with areas such as Marketing, Product, Operations, Labs and Customer Service, ensuring strategic alignment and coherence between communications and product initiatives.
- Ensure documentation, governance and traceability of active communications and projects, promoting organization, control and standardization of processes.
Requirements
- Bachelor's degree (completed)
- Intermediate to advanced Excel
- Experience with multichannel communication focused on customer experience (Email, WhatsApp, Push, SMS)
- Ability to write clear, customer-facing copy
- Data analysis and monitoring (ability to generate insights from data and propose adjustments to journeys and messages)
- Systems thinking to ensure consistency across messages sent through different systems.
Benefits
- Profit sharing
- Food allowance
- Meal allowance
- Health insurance
- Dental insurance
- Gympass
- Private pension plan
- Transportation allowance
- Allya
- Unlimited access to courses from our Localiza University
- Internal training and development programs
- Discounts on vehicle purchase and rental
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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