Performance Marketing Analyst optimizing paid media channels like Google and Meta for Dafiti. Focusing on growth and analyzing data for strategic decisions in a dynamic environment.
About the role
- Marketing Manager overseeing the implementation of Customer Lifecycle Management plans for the Full Funnel Borrowing team at Lloyds Banking Group. Focused on enhancing customer engagement and ensuring retention.
Responsibilities
- Manage the implementation of the Customer Lifecycle Management plan by defining the hypotheses that we want to test to deliver against our plan.
- Assemble pods through agile accelerator delivery teams, sign off on plans and campaign work and report on outcomes.
- Work in agile Pods to deliver against key jobs to be done that require innovation at pace.
- Manage the handover to Growth, CRM and Campaigns & Social accelerator teams for successful campaign work that can be automated and delivered as part of those teams’ BAU work.
- Stay on top of marketing trends, continuously experiment with new routes to market and understand and leverage new data & technology.
- Demonstrate a culture of stellar execution, agile delivery, and contributing to team happiness.
Requirements
- Proven experience designing and delivering successful CLM plans across the funnel, acquiring and engaging customers and deepening relationships through cross-sell and upsell.
- Advocates agile ways of working and role models servant leadership across the Group.
- Proven experience driving innovative marketing campaigns (ATL/BTL) that get noticed and drive commercial outcomes.
- Uses knowledge and experience to drive commercial return from marketing plans aligned to Group strategy.
Benefits
- A generous pension contribution of up to 15%
- An annual performance-related bonus
- Share schemes including free shares
- Benefits you can adapt to your lifestyle, such as discounted shopping
- 30 days holiday, with bank holidays on top
- A range of wellbeing initiatives and generous parental leave policies
Job title
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Degree requirement
No Education Requirement
Location requirements
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