Hybrid Content Specialist – Digital Channel Personalisation

at Lloyds Banking Group

• Job title: Content Specialist – Digital Channel Personalisation
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: £43,803 - £48,670 per year
• Degree requirement: Bachelor's Degree
• Tech skills: AEM
• Location requirements: Hybrid, Bristol, United Kingdom

About the role

• Content Specialist managing the design and delivery of personalised marketing content for digital channels at Lloyds Banking Group. Focusing on customer engagement and campaign optimisation across platforms.

Responsibilities

• Build personalised marketing content for digital channels, ensuring relevancy, accuracy and quality, challenging briefs to ensure effective content is delivered
• Test and deploy content changes through development and production systems across the mobile app and desktop Online for Business platform, ensuring timeliness and accuracy
• Contribute to the overall performance and optimisation of digital personalisation, suggesting new insights to improve the overall experience or uplift customer experience and engagement through a/b testing
• Be a credible consultant across the business, truly understanding the capabilities and limitations of our digital marketing technology stack and supporting with campaign design and performance

Requirements

• Ideally, a marketing or digital background with an understanding of digital marketing channels, targeting capabilities and techniques, and campaign performance optimisation.
• An understanding of the Group’s digital marketing platforms and ability to deliver end-to-end change through build, QA and deployment stages (ideally knowledge of AEM, Adobe Target and RTIM).
• Good written and verbal communication skills, attention to fine detail, ensuring the accuracy of content changes and deployments.
• Excellent planning and organisation skills to ensure continued delivery at pace according to business and customer requirements.
• An excellent collaborator who proactively communicates with partners to ensure work progresses and relationships are strengthened.
• A strong, data-led, commercial mentality to spot optimisation opportunities and proactively improve customer engagement and experiences.

Benefits

• A generous pension contribution of up to 15%
• An annual performance-related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 28 days’ holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies