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Principal Clinical Content Physician transforming clinical content into structured decision trees for CDS tools at Wolters Kluwer. Collaborating with engineering teams and utilizing a no - code authoring platform.
About the role
- Content Specialist managing the design and delivery of personalised marketing content for digital channels at Lloyds Banking Group. Focusing on customer engagement and campaign optimisation across platforms.
Responsibilities
- Build personalised marketing content for digital channels, ensuring relevancy, accuracy and quality, challenging briefs to ensure effective content is delivered
- Test and deploy content changes through development and production systems across the mobile app and desktop Online for Business platform, ensuring timeliness and accuracy
- Contribute to the overall performance and optimisation of digital personalisation, suggesting new insights to improve the overall experience or uplift customer experience and engagement through a/b testing
- Be a credible consultant across the business, truly understanding the capabilities and limitations of our digital marketing technology stack and supporting with campaign design and performance
Requirements
- Ideally, a marketing or digital background with an understanding of digital marketing channels, targeting capabilities and techniques, and campaign performance optimisation.
- An understanding of the Group’s digital marketing platforms and ability to deliver end-to-end change through build, QA and deployment stages (ideally knowledge of AEM, Adobe Target and RTIM).
- Good written and verbal communication skills, attention to fine detail, ensuring the accuracy of content changes and deployments.
- Excellent planning and organisation skills to ensure continued delivery at pace according to business and customer requirements.
- An excellent collaborator who proactively communicates with partners to ensure work progresses and relationships are strengthened.
- A strong, data-led, commercial mentality to spot optimisation opportunities and proactively improve customer engagement and experiences.
Benefits
- A generous pension contribution of up to 15%
- An annual performance-related bonus
- Share schemes including free shares
- Benefits you can adapt to your lifestyle, such as discounted shopping
- 28 days’ holiday, with bank holidays on top
- A range of wellbeing initiatives and generous parental leave policies
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