Senior Content Specialist responsible for developing high - performing ABM content for HP's marketing efforts. Collaborating with sales and content teams to drive engagement and pipeline growth across various campaigns.
About the role
- Content Specialist managing the design and delivery of personalised marketing content for digital channels at Lloyds Banking Group. Focusing on customer engagement and campaign optimisation across platforms.
Responsibilities
- Build personalised marketing content for digital channels, ensuring relevancy, accuracy and quality, challenging briefs to ensure effective content is delivered
- Test and deploy content changes through development and production systems across the mobile app and desktop Online for Business platform, ensuring timeliness and accuracy
- Contribute to the overall performance and optimisation of digital personalisation, suggesting new insights to improve the overall experience or uplift customer experience and engagement through a/b testing
- Be a credible consultant across the business, truly understanding the capabilities and limitations of our digital marketing technology stack and supporting with campaign design and performance
Requirements
- Ideally, a marketing or digital background with an understanding of digital marketing channels, targeting capabilities and techniques, and campaign performance optimisation.
- An understanding of the Group’s digital marketing platforms and ability to deliver end-to-end change through build, QA and deployment stages (ideally knowledge of AEM, Adobe Target and RTIM).
- Good written and verbal communication skills, attention to fine detail, ensuring the accuracy of content changes and deployments.
- Excellent planning and organisation skills to ensure continued delivery at pace according to business and customer requirements.
- An excellent collaborator who proactively communicates with partners to ensure work progresses and relationships are strengthened.
- A strong, data-led, commercial mentality to spot optimisation opportunities and proactively improve customer engagement and experiences.
Benefits
- A generous pension contribution of up to 15%
- An annual performance-related bonus
- Share schemes including free shares
- Benefits you can adapt to your lifestyle, such as discounted shopping
- 28 days’ holiday, with bank holidays on top
- A range of wellbeing initiatives and generous parental leave policies
Job title
Job type
Experience level
Salary
Degree requirement
Tech skills
Location requirements
Content Designer specializing in AI content standards and creation. Leading personalization initiatives and building AI - powered writing workflows with a hybrid work environment.
Head of Content & Communications driving content strategy at Napier's AI - powered platform. Creating and managing content across marketing channels to enhance brand positioning and drive pipeline growth.
Content Marketing Specialist crafting high - impact content to enhance Teleport's brand narrative. Collaborating across departments and driving marketing strategies with investor - focused messaging.
Content Specialist producing impactful B2B content for Datasite's Valu8. Collaborating with sales and product teams to deliver high - quality, insightful content.
Content & Operations Specialist managing bridal garment services for a growing laundry business in Madrid. Responsibilities include client management, social media content creation, and store operations support.
Content Moderator Specialist managing user inquiries and content moderation for TDCX. Resolving issues and improving user experiences through data analysis and trend recognition.
Social Content Specialist managing creator partnerships for Best Buy, building campaigns and community engagement across social media platforms. Collaborating with teams to optimize influencer collaborations and content performance.
Creative Content Production Assistant supporting TikTok Shop content creation and editing. Collaborating with team leads to deliver engaging and trend - aligned short - form videos.
AI Content & Video Intern at Atomic, tracking trends and creating viral short - form video content for multiple brands. Seeking someone fluent in internet culture and AI tools to connect with audiences.