Director of content for Fidelity’s retail clients, focusing on advanced trading and investing strategies. Collaborating with investment experts to create actionable content for engaged investors.
About the role
- Content Writer for Product Websites, rewriting landing pages and collaborating with SEO and design teams for SaaS products.
Responsibilities
- Writing and rewriting product landing pages, feature pages, and core website sections as part of our rebranding and continuous optimization efforts.
- Translating complex product features into clear, concise, benefit-driven copy tailored to SaaS audiences.
- Creating short-form, conversion-oriented copy that works hand in hand with design (headlines, value propositions, feature sections, CTAs, microcopy), and expanding these narratives into longer-form content such as blog posts, guides, and case studies, using AI tools to effectively scale and refine the message.
- Collaborating closely with our SEO specialist to implement keyword strategies and optimize pages for organic growth.
- Iterating on content based on performance data (GA4, heatmaps, SEO tools) and continuously improving conversion and clarity.
- Supporting feature launches by crafting compelling on-site messaging aligned with go-to-market goals.
- Ensuring consistency of tone of voice and messaging across product pages.
- Leveraging AI tools to accelerate drafting and ideation processes — while maintaining high quality, accuracy, and strategic thinking.
Requirements
- Has solid experience creating landing pages and website copy for SaaS or tech products (B2B experience strongly preferred).
- Understands how conversion-focused copy differs from blog content — thrives in short, strategic formats and knows how to strategically expand them into long-form assets (blog posts, guides, case studies), leveraging AI tools to scale and deepen the narrative.
- Knows how to balance creativity with business impact and performance metrics.
- Has hands-on experience collaborating with designers and understands how copy and layout influence each other.
- Understands SEO fundamentals and knows how to implement keyword insights into product and landing page content.
- Has experience working with analytics and performance tools (e.g., GA4, Search Console, Ahrefs, heatmap tools like Clarity/Hotjar).
- Is comfortable working in a product-led, fast-changing environment.
- Writes native-level English that is polished, natural, and persuasive.
- Takes ownership — you don’t wait for instructions; you proactively suggest improvements and optimizations.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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