Social Media Specialist executing brand storytelling across social media platforms for The Vitamin Shoppe. Collaborating with the Content Team to create engaging campaigns and track performance metrics.
About the role
- Social Content Creator at Lincoln Financial creating engaging social-first content across platforms. Collaborating with teams to innovate and push creative boundaries while connecting with audiences.
Responsibilities
- Develop and produce engaging, platform-specific content for Instagram, Facebook, LinkedIn, YouTube, X, Reddit, TikTok, and emerging channels
- Conceptualize and execute social-first campaigns that align with brand voice and strategy
- Capture and edit vertical video content optimized for Reels, Stories and other social platforms
- Design graphics and visual assets to complement social posts
- Monitor cultural trends and social conversations to ensure content is timely and relevant
- Write compelling, on-brand short form copy for posts across platforms
- Occasionally appear on camera for select social content as needed
- Collaborate with internal teams to amplify key moments and initiatives
Requirements
- 1-3+ Years experience in creating content in a brand, sports or entertainment environment that directly align to the specific responsibilities for this role
- Bachelor's degree or equivalent work experience
- Comprehensive understanding of existing and emerging platforms (Instagram, Facebook, LinkedIn, YouTube, X, Reddit, TikTok)
- Expertise in vertical video shooting and editing
- Competent graphic design skills (Adobe Creative Suite or similar)
- Excellent copywriting skills with the ability to craft flawless posts in a fast-paced environment
- Highly motivated, collaborative, and self-starting with a passion for teamwork
- Comfortable appearing on camera for social content
Benefits
- Clearly defined career tracks and job levels, along with associated behaviors for each of Lincoln's core values and leadership attributes
- Leadership development and virtual training opportunities
- PTO/parental leave
- Competitive 401K and employee benefits
- Free financial counseling, health coaching and employee assistance program
- Tuition assistance program
- Work arrangements that work for you
- Effective productivity/technology tools and training
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