Hybrid Field Marketing Manager

at Liminal

• Job title: Field Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: €45,000 - €55,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Porto, Portugal

About the role

• Field Marketing Manager overseeing virtual and in-person event strategies at Liminal. Collaborating with cross-functional teams to enhance brand awareness and customer engagement in key markets.

Responsibilities

• Plan, coordinate, and execute all aspects of Liminal’s virtual events (webinars, digital roundtables, product sessions).
• Own the full webinar lifecycle, including topic planning, scheduling, speaker coordination, content preparation, registration, and reporting.
• Manage platform logistics, run-of-show materials, pre-event technical checks, and post-event follow-up.
• Track KPIs such as registration, attendance rate, audience engagement, audience quality, and conversion metrics.
• Develop repeatable playbooks and processes to scale virtual event production.
• Support planning and coordination for conferences, trade shows, and executive-speaking engagements globally.
• Manage end-to-end logistics for Liminal’s presence at industry events: booth preparation, branded materials, demos, staff scheduling, and on-site operations.
• Attend select in-person events (domestic and international) to ensure flawless execution.
• Partner with Sales and Leadership to build tailored pre-event outreach, in-event engagement plans, and post-event follow-up workflows.
• Support the planning, logistics, communications, and coordination for Liminal’s annual CEO Summit.
• Assist in venue coordination, vendor management, attendee outreach, and production timelines.
• Manage speaker communications, agendas, run-of-show documentation, and day-of execution support.
• Oversee post-event reporting, attendee feedback collection, and insights-to-action summaries.
• Develop integrated field marketing campaigns that align with regional and global go-to-market objectives.
• Collaborate with Sales to identify regional demand-generation opportunities and accelerate the sales pipeline through targeted event programs.
• Ensure consistent branding and messaging across all field marketing activities.
• Work closely with Product Marketing, Sales, Customer Success, Design, and Operations to execute cohesive event programs.
• Maintain detailed event calendars, project timelines, and task lists in Asana (required).

Requirements

• 4–6+ years of experience in Field Marketing, Event Marketing, or Demand Generation—preferably in B2B SaaS, enterprise technology, or high-growth startups.
• Proven track record managing virtual and in-person events at scale.
• Strong operational, project management, and communication skills.
• Experience coordinating cross-functional stakeholders and senior executives.
• Proficiency with event platforms and project management tools like Asana.
• Ability to travel internationally for conferences and flagship events.
• Fluent in English; Portuguese proficiency preferred.

Benefits

• Flexible work arrangements
• Professional development