Hybrid Founding Lifecycle Lead – AI-native B2C Mental Health

at Legion Health

• Job title: Founding Lifecycle Lead – AI-native B2C Mental Health
• Job type: Full Time
• Experience level: Senior
• Salary: $89,000 - $172,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: SQL
• Location requirements: Hybrid, San Francisco, United States

About the role

• Founding Lifecycle Lead overseeing end-to-end patient lifecycle for AI-native mental health clinic. Designing strategies for engagement, retention, and reactivation in a regulated healthcare environment.

Responsibilities

• Own Legion Health’s lifecycle strategy end-to-end, including onboarding flows, retention programs, refill support journeys, win-back / reactivation, and churn reduction.
• Build and operate our CRM stack, including segmentation, event-driven messaging, campaign operations, experimentation, and performance reporting (email, SMS, in-product, and other touchpoints as needed).
• Design patient journey orchestration, mapping key lifecycle states (signup → booked → first visit → follow-up cadence → inactive) and ensuring the right messages, nudges, and support triggers occur at the right time.
• Improve retention and utilization, driving measurable increases in follow-up booking rates, kept-appointment rates, medication adherence support touchpoints, and long-term patient engagement.
• Run rigorous testing and analytics, partnering with growth/product analytics (e.g., PostHog + basic SQL) to define lifecycle KPIs, build dashboards, and run A/B tests across messaging, timing, and personalization.
• Reduce operational friction, partnering with clinical operations and care teams to ensure lifecycle comms align with real workflows and improve the patient experience.
• Drive re-engagement and win-back, building programs for patients who stall in the funnel, miss appointments, lapse in follow-ups, or churn—while staying compliant and patient-first.
• Ensure compliance and trust, maintaining high standards for HIPAA/PHI handling, consent management, CAN-SPAM/TCPA considerations, and careful healthcare messaging practices.
• Build scalable lifecycle playbooks that can be repeated, expanded, and eventually handed off as the company scales.

Requirements

• 2–8+ years of experience in lifecycle marketing, retention, CRM, growth marketing, or a similar operator role
• Hands-on ownership of lifecycle channels (email, SMS, push/in-product), including segmentation, personalization, journey building, and campaign execution.
• Strong analytical ability, including funnel analysis, experimentation design, lifecycle cohorting, and data storytelling—ideally using tools like PostHog and basic SQL.
• Experience with modern CRM / marketing automation tools, e.g., Braze, Iterable, Customer.io, HubSpot, Klaviyo.
• High ownership + strong judgment in fast-moving environments; excellent attention to detail.
• Excellent written and verbal communication, with a high bar for patient-facing tone and clarity.
• Bonus: experience in digital health, HIPAA environments, or building lifecycle systems from scratch.

Benefits

• Health Insurance: Medical, dental, and vision benefits
• Early-Stage Equity: 0.1% – 0.4%
• Additional Perks: In-person retreats, meal stipends, etc.
• Time Off: Flexible, unlimited vacation policy
• Work Hours: Flexible
• Impact: Work on something that truly matters to millions of patients and families.
• Autonomy and Learning: Ownership over your metrics with the freedom to set priorities, shape processes, and drive outcomes end-to-end.
• Growth Opportunities: Top performers may step into expanded roles and join the executive leadership team.