Event Marketing Manager responsible for managing events for a B2B SaaS company. Executing the event program and optimizing participation in various events.
Responsibilities
Own the company’s event program across trade shows, conferences, partner events, webinars as well as self-run events
Partner with marketing leadership to identify priority events and build annual and quarterly event plans aligned to pipeline targets
Manage events end-to-end including registration, vendor coordination, shipping, booth logistics, staffing, and onsite execution
Coordinate internal attendees including sales, executives, and partners. Provide pre-event preparation such as messaging alignment, talking points, and demo readiness
Plan and execute onsite activations that drive engagement, meetings, and lead capture
Negotiate and execute contracts with event organizers and vendors
Collaborate with sales and demand generation teams to support meeting booking and follow-up campaigns
Track and manage event budgets, timelines, and deliverables across multiple concurrent events
Measure and report event performance, including influenced pipeline, meetings held, MQLs, and revenue impact
Work with brand and creative teams to ensure booth design, collateral, and messaging align with company positioning
Manage event inventory including booths, signage, and promotional items
Support post-event processes including lead routing, follow-up campaigns, and performance reporting
Travel as required, approximately 25 to 30 percent of the time
Requirements
5+ years of B2B marketing experience, ideally in B2B SaaS supporting enterprise or complex sales cycles
Direct experience managing sponsored events, trade shows, or conference programs
Strong project management skills and the ability to manage multiple events simultaneously
Experience working cross-functionally with sales, partnerships, and executives
Comfort managing vendors, contracts, and event budgets
Strong written and verbal communication skills
Highly organized, self-driven, and comfortable operating independently
Familiarity with CRM and marketing automation tools for tracking leads and performance (e.g., Salesforce, Marketo, HubSpot, or similar)
Benefits
Competitive salary with huge growth and upside potential.
Paid Health and Wellness Days and comprehensive insurance coverage.
The ability to make a tangible impact on a global organization shaping the future of Enterprise AI.
401(k) / Pension plans with Employer Match.
Huge growth and upside potential with the ability to make a true impact on a growing start-up organization.
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