CRM Manager developing and optimizing customer relationship strategies at fashion and lifestyle company L&T. Focus on data-driven marketing and CRM initiatives for enhanced customer engagement.
Responsibilities
Turn data into meaningful customer relationships
Design, manage and optimize CRM campaigns across all relevant channels (email, app, push, print, POS)
Develop and implement automated customer journeys, trigger-based flows and transactional communications
Translate data and KPIs into clear, actionable recommendations for Marketing, Sales and Management
Reporting: from ad-hoc analyses to dashboards
Further development and management of the loyalty program as well as building innovative CRM initiatives
Ensure data quality and expand segmentation and scoring models
Close collaboration with Data Protection (Privacy), IT, Controlling and Marketing
Requirements
CRM experience (in-house or agency) and proven track record in implementing customer journeys and trigger-based campaigns
Deep understanding of customer centricity and a passion for data-driven marketing
Solid knowledge of CRM and marketing automation tools (e.g., Salesforce, Emarsys, Bloomreach, Apteco, HubSpot or similar)
Strong analytical skills and experience deriving actionable recommendations from KPIs and reports
Technical affinity for tools, strong data literacy and know-how in segmentation, personalization and predictive modelling
Hands-on mentality, team player and ability to communicate complex topics clearly
Ideally experience with ERP systems, BI tools or SQL (not required)
Available to be in Osnabrück for two days every two weeks (minimum)
Benefits
40% employee discount on most of our assortment
6 weeks of vacation per year
E‑bike / bike leasing
Hansefit corporate benefits and other attractive benefit partnerships
Rooftop terrace, relaxation room and several comfortable break rooms
Nearby L&T staff parking and free underground bicycle parking
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