About the role

  • CRM Manager developing and optimizing customer relationship strategies at fashion and lifestyle company L&T. Focus on data-driven marketing and CRM initiatives for enhanced customer engagement.

Responsibilities

  • Turn data into meaningful customer relationships
  • Design, manage and optimize CRM campaigns across all relevant channels (email, app, push, print, POS)
  • Develop and implement automated customer journeys, trigger-based flows and transactional communications
  • Translate data and KPIs into clear, actionable recommendations for Marketing, Sales and Management
  • Reporting: from ad-hoc analyses to dashboards
  • Further development and management of the loyalty program as well as building innovative CRM initiatives
  • Ensure data quality and expand segmentation and scoring models
  • Close collaboration with Data Protection (Privacy), IT, Controlling and Marketing

Requirements

  • CRM experience (in-house or agency) and proven track record in implementing customer journeys and trigger-based campaigns
  • Deep understanding of customer centricity and a passion for data-driven marketing
  • Solid knowledge of CRM and marketing automation tools (e.g., Salesforce, Emarsys, Bloomreach, Apteco, HubSpot or similar)
  • Strong analytical skills and experience deriving actionable recommendations from KPIs and reports
  • Technical affinity for tools, strong data literacy and know-how in segmentation, personalization and predictive modelling
  • Hands-on mentality, team player and ability to communicate complex topics clearly
  • Ideally experience with ERP systems, BI tools or SQL (not required)
  • Available to be in Osnabrück for two days every two weeks (minimum)

Benefits

  • 40% employee discount on most of our assortment
  • 6 weeks of vacation per year
  • E‑bike / bike leasing
  • Hansefit corporate benefits and other attractive benefit partnerships
  • Rooftop terrace, relaxation room and several comfortable break rooms
  • Nearby L&T staff parking and free underground bicycle parking
  • Our on-site food bar
  • Legendary team and employee events

Job title

CRM Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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