Part - Time Social Media Content Creator at Hendler Family Brewing Company. Focus on crafting short - form video content for social media channels, primarily TikTok and Instagram.
About the role
- Social Media Manager driving community growth and content strategy for wellness brand. Collaborating with creators and engaging audiences across major social platforms.
Responsibilities
- Own the social strategy and content calendar across all major platforms
- Plan, produce and publish platform-native content (short + long-form), including shoots, UGC and creator collaborations
- Bring the brand to life through daily storytelling, trends and real-time content
- Community management: daily engagement, DMs, comments, social care alignment
- Drive growth through trend mapping, hooks, thumbnails, titles, SEO (esp. YouTube), A/B testing and retention tactics
- Maintain a warm, positive and on-brand tone of voice
- Manage influencers/creators: sourcing, briefing, contracting (where needed), approvals and performance tracking
- Support brand and product launches, partnerships, events and activations with real-time content capture
- Weekly analytics and KPI reporting: insights, learnings and optimisations
- Maintain asset libraries, tone-of-voice and visual guidelines for brand consistency
- Collaborate with content, product, retail/partner studios and customer experience teams
Requirements
- 3+ years in a social-first role (brand, studio, agency or creator-side)
- Strong video skills: planning, filming and editing across short + long-form (CapCut, Premiere Pro, Final Cut or similar)
- Deep understanding of what performs on Instagram, TikTok and YouTube vs Facebook, Pinterest and LinkedIn
- Strong copywriting and storytelling skills
- Confident with analytics and using data to inform decisions
- Strong people/project management skills
- Basic motion/graphics (captions, lower thirds, overlays)
- Passionate about health, fitness and wellbeing – Reformer Pilates knowledge is a bonus
Benefits
- Excellent work perks: including subsidised gym membership
- free products
- medical insurance
- equity
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