Head of Brand & Social Media leading corporate brand strategy at PTC. Responsible for brand repositioning and advancing organic social media programs.
About the role
- CUPOLA seeks a Social Media Analyst to manage its digital presence and content strategy. Drive engagement and brand awareness through strategic social media initiatives in the real estate market.
Responsibilities
- Plan and execute content strategy for CUPOLA's social media channels, leadership profiles, and strategic projects
- Create editorial calendars and define tone/voice by channel
- Create social media content, adapting it for different formats and each channel's voice in line with business objectives
- Transform business, market, and product topics into relevant content for top, middle, and bottom of the funnel
- Support the development of consultants' professional profiles using content, timing, and engagement to build relationships and generate opportunities
- Manage comments and direct messages on CUPOLA's social media profiles
- Create ad content for Meta Ads and Google Ads
- Analyze content performance and propose continuous improvements based on data
- Monitor trends and content opportunities on social media
- Ensure consistency of brand voice, positioning, and narrative
- Actively participate in brainstorming and planning processes
- Track company results
Requirements
- Bachelor's degree
- Experience managing brand social media accounts and executive profiles
- Strong editorial planning skills and the ability to write with strategic intent
- Experience with LinkedIn and Instagram in business contexts
- Ability to interpret performance metrics and a solid understanding of the funnel and customer journey
- Ability to adapt content into different formats
Benefits
- Medical insurance
- Dental insurance
- Home office allowance
- Life insurance
- Transportation allowance
- Meal allowance
- Partnerships with educational institutions
- Birthday day off
- Total Pass - physical health and wellness benefits
- Guia da Alma - emotional well-being platform
- Guapeco - pet health plan
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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