Join UPM as a Marketing Specialist in Helsinki or Tampere, developing digital marketing strategies and enhancing customer engagement across EMEIA markets.
About the role
- Technology Platform Manager driving marketing automation initiatives for Johnson & Johnson Vision. Overseeing Salesforce Marketing Cloud and collaborating with cross-functional teams to enhance customer experiences.
Responsibilities
- Drive the Butterfly Program around Marketing Automation (migration from Salesforce to MS Dynamics) for Vision globally.
- Set a clear vision for the Marketing Automation Platform and is responsible for multi-generation platform strategy around capabilities that meet business objectives.
- Maximizes ROI by identifying and prioritizing the platform/product features by business value.
- Shaping the roadmap and providing consultation on “best in class” for Marketing Automation practices while defining global standards.
- Educating Business and IT leaders on the art of the possible.
- Establish and nurture relationships up and down the chain both within business and technology teams in the region and globally where necessary.
- Partner with Business Product Owner and commercial leaders to define, shape and lead the business product strategy, roadmaps, business cases and outcomes (OKRs, KPIs).
- Translate business strategy to technology solutions and articulately and effectively communicate the strategy and vision across the organization.
- Have accountability for the solutions and their outcomes including related measures, metrics, and dashboards.
- Conduct experiments to test the real-world success of proposed solutions.
- Estimate development and effort levels to prioritize requirements and align IT capacity with top business priorities.
- Lead teams and deliver projects aligned to the platform’s vision, goals and encouraged outcomes.
- Define and ensure adherence to J&J processes and standards.
- Proactively partner with various internal teams and other regional and global enterprise architects to design scalable, flexible, and supportable technical systems that add business value and are aligned with the JJV technology strategy as well as enterprise patterns and standards.
- Manage licenses, financials, and performance metrics.
Requirements
- Bachelor’s degree required.
- 5+ years of experience leading Marketing Automation platform programs/projects and strategic initiatives around Salesforce or another Marketing Automation platform.
- Knowledgeable experience with Salesforce Marketing Cloud or MS Dynamics Marketing Automation platform.
- Experience supporting digital email, push and/or SMS campaign mailing & journeys.
- Understanding of basic integration capabilities between front-end (i.e. ContentStack and React), APIs, back-end (i.e. SFDC) and CRM Systems (i.e. Marketing Cloud).
- Experience supporting global web and/or digital marketing campaign rollouts.
- Strong understanding of the Software Development Lifecycle Management model and documentation.
- Experience with Agile methodology.
- Project Management leadership (experience in delivering multiple projects or varying sizes, from inception to rollout).
- Knowledge of Rapid Requirements Development Methodology or equivalent Business Analysis Methodologies.
- Current knowledge of industry and business process trends and ability to apply knowledge to existing business processes.
- Knowledge of enterprise architecture and development methodologies.
- An aptitude of various Commercial IT technologies specifically in the area of marketing & CRM solutions.
- Experience in the Healthcare, FMCG (Fast-moving consumer goods) and/or medical technology industries is a plus.
- Experience working with agencies and technology providers.
- Strong team player, collaborator, and networker.
- Excellent communication skills with the ability to present complex ideas in a clear, concise fashion to technical and non-technical audiences.
- Demonstrated organizational skills, analytic capabilities, and attention to detail to facilitate a close relationship with respective IT & business teams.
- Ability to work with virtual, multi-cultural, global cross-functional teams.
- Strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives.
- Proven ability to work across geographies and cultures.
- Experience with Pardot and/or similar B2B CRM solutions preferred.
- Marketing Cloud Certification(s) and any other SFDC Certifications preferred.
- Enthusiastic with Strong relationship management skills and objective-oriented focus.
- Effective written and verbal communication skills.
Benefits
- medical
- dental
- vision
- life insurance
- short- and long-term disability
- business accident insurance
- group legal insurance
- retirement plan (pension)
- savings plan (401(k))
- Vacation –120 hours per calendar year
- Sick time - 40 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
- Holiday pay, including Floating Holidays –13 days per calendar year
- Work, Personal and Family Time - up to 40 hours per calendar year
- Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
- Condolence Leave – 30 days for an immediate family member: 5 days for an extended family member
- Caregiver Leave – 10 days
- Volunteer Leave – 4 days
- Military Spouse Time-Off – 80 hours
Job title
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Tech skills
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