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About the role
- Associate Director leading KOL engagement strategy in Neuroscience for the Northeast region. Working with healthcare professionals to enhance brand advocacy in the neuroscience franchise.
Responsibilities
- Lead the development and execution of Regional KOL engagement strategy, marketing education strategy and faculty development. This includes oversight of regional peer to peer marketing plans, health care compliance training for faculty, and other related activities as needed.
- Serve as a key member of the CAPLYTA Brand team by providing local market insights and feedback to craft future strategies for the Neuroscience franchise in close collaboration with sales leaders, key business partners, and medical teams to elevate brand advocacy.
- Build trusting relationships with academic and community KOLs, and other key partners to achieve above-brand priorities.
- Maintain pulse on regional trends and closely coordinate regional marketing education and engagement plans with cross functional partners to ensure heightened KOL and customer engagement strategies that are fully aligned to the Brand strategic imperatives.
- Partner with coordinated analytics team to better understand regional variations in treatment patterns to advise peer to peer and insight program placement.
- Attend conferences and serve as onsite host for product theatres.
- Facilitate, participate, and attend advisory boards where appropriate.
- Coordinate executive engagements with KOLs and commercial leadership.
- Closely supervise the regional marketing budget and provide continuous feedback on business planning.
- Assist in crafting future innovative educational platforms including national and regional recommendations to tailor our education to local needs and creating innovative solutions in further engaging KOL’s at all regional and national medical congresses.
- Leadership of the overall neuroscience strategy inclusive of mapping, framework development, innovative engagement planning for current brands and future launches, inclusive of marketing operations for KOL strategy and planning including agency management, champion materials through CAC, Totality, MRC.
Requirements
- BA/BS Degree Required; advanced degree preferred.
- Minimum 6 years of experience in marketing, key account management, medical, sales leadership, sales training, or field sales engaging with KOLs/Influential HCPs and professional healthcare organizations.
- Deep understanding and experience working cross functionally with various key internal & external partners with a strong ability to innovate, collaborate and deliver results with desired outcomes.
- Demonstrated understanding of key industry trends and ability to develop strategies to stay ahead of the competition and improve patient outcomes.
- Demonstrated ability to build and manage relevant and lasting customer relationships with strong focus on patient impact and outstanding customer centricity.
- Travel can be up to 65%; this includes internal meetings, advisory boards, medical meetings, congresses, and select program attendance.
- A Valid Driver's license issued in the United States.
- Preferred: Minimum 5 years of experience in neuroscience.
- Previous cross-functional industry experience in pharma or biotech engaging with KOLs and professional healthcare associations is preferred.
- Deep medical/scientific knowledge/experience with a firm understanding of the psychiatry marketplace is preferred.
- Experience leading through change and transformation, product launches, and exceptional communication and leadership skills is preferred.
Benefits
- Vacation –120 hours per calendar year
- Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
- Holiday pay, including Floating Holidays –13 days per calendar year
- Work, Personal and Family Time - up to 40 hours per calendar year
- Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
- Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
- Caregiver Leave – 80 hours in a 52-week rolling period
- Volunteer Leave – 32 hours per calendar year
- Military Spouse Time-Off – 80 hours per calendar year
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