Data Analytics and Tracking Specialist working in a cutting - edge AI marketing agency. Collaborating with stakeholders to implement data - driven solutions and optimize marketing performance.
About the role
- Senior Analytics Manager managing enterprise clients for Jellyfish, a global digital marketing agency. Leading analytics engagements and mentoring team members.
Responsibilities
- Responsible for the renewals of GA360 licences for the clients you work on.
- Be a passionate subject matter expert on digital measurement and analysis (inc. web analytics, app tracking, audience strategy) and possess a strong understanding of the digital ecosystem, particularly Google Marketing Platform and associated technologies.
- You will lead complex technical marketing analytics engagements using the Google Analytics stack.
- Identify opportunities and propose solutions to help advance our clients' digital maturity.
- Present to our internal teams and to clients on projects, initiatives or technology updates/use cases.
- Provide support and mentorship for other members of the team, ensuring they are progressively able to take on more complex tasks and upskill others.
- Using Google Analytics to discover insights or for reporting requirements.
- Investigating Google Analytics & Tagging issues.
- Creating and delivering tracking plans and implementation guides.
- Configuring and setting up Analytics & Marketing tags with Google Tag Manager.
- Implementing tracking solutions, primarily through Google Tag Manager and Google Analytics, but also other systems like Segment, Tealium etc.
- Testing and validating tracking implementations.
- Designing reporting dashboards with Looker Studio.
- Running client measurement workshops or training sessions.
- Consult with the client’s development teams on the tracking solutions.
- Work closely with Senior Managers and Directors to improve processes and frameworks.
Requirements
- 6+ years of experience with Google Analytics and Google Tag Manager.
- Proficiency in working with APIs and Mobile Apps for tracking and analysis.
- Demonstrated proficiency in HTML, CSS and JavaScript.
- Must have expertise on Google Marketing Platform, the main benefits and how to use the Google stack to the greatest advantage of clients.
- Experience with Google Cloud Platform and BigQuery.
- Client-facing experience and comfortable running workshops, training and client engagements.
- You love getting to know your clients, developing long-lasting relationships and adding value to their business.
- You seek and implement solutions, improving and automating processes.
- You'll be great at collaborating with team members to achieve common goals, valuing and respecting diverse contributions.
Benefits
- You'll be eligible to join our discretionary annual bonus scheme.
- Work remotely for up to 60% of your days and shape your day between 8am and 6:30pm with flexible working hours.
- Accumulate one paid day each month (2 hours per week) for self-development and access to Jellyfish Learn.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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