Manager, Marketing & Account Strategy developing high - impact marketing programs for International Fashion partners at Hearst. Driving revenue and building client relationships with strategic insights and creativity.
About the role
- Marketing Manager supporting B2B tech brand building and customer engagement at j&s-soft. Collaborating on strategies and campaigns to enhance market presence.
Responsibilities
- Develop a clear marketing strategy that supports our sales teams in both project-based and product-based business
- Refine our brand, USP and market positioning to increase awareness
- Conduct detailed analysis of KPIs, traffic and customer journeys, derive concrete optimization measures and present insights in reports
- Define and implement targeted activities that align with the marketing strategy
- Plan, execute and optimize campaigns across channels such as SEO, SEA, social ads and other performance touchpoints
- Monitor and apply new trends and tools, e.g. AI in marketing
- Create content in collaboration with our subject-matter teams
- Support trade shows, events and offline marketing
- Work closely with Sales, the UX design team and HR
Requirements
- Several years of professional experience in B2B marketing, ideally in a technology-focused or IT company
- Strong knowledge of online marketing, particularly lead generation and campaign management
- Strategic mindset combined with a hands-on approach
- Comfortable working with KPIs, performing performance analyses and presenting numerical results
- Passion for digital products and trends, including SEO/SEA, AI and marketing automation
- Ability to translate complex technical topics into simple, clear messages
- Self-motivated and proactive in collaborating with multiple stakeholders
- Excellent German skills and good English skills
Benefits
- Company pension plan (€2,000 annually)
- Company supplemental health insurance
- Subsidy for the Deutschlandticket (public transit pass), lunch and gym membership
- Opportunity to participate in company ownership through our employee holding
- Bike leasing
- Time value accounts
- Flexible working hours and mobile/remote work
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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