Data Scientist developing AI solutions to enhance advertising effectiveness through data-driven insights. Collaborating with teams to innovate and improve products and methodologies for Creative Excellence.
Responsibilities
contribute to the design and experimentation of the AI models and features that power Creative|Spark AI and related solutions.
experiment to find alternative measurement and modelling best practices.
ensure that experimentation and custom analyses remain consistent with Creative|Spark AI global methodology.
translate research and client briefs into modelling problems and ensure actionable insights and recommendations.
work autonomously on well-defined problems, collaborate closely with lead data scientists and engineers, and progressively take ownership of more complex modelling workstreams.
design, engineer, and test new model variants from survey, coded, or digital data sources.
integrate new features into experimental models and quantify their impact on prediction accuracy, robustness, and interpretability.
maintain clear experiment logs and documentation so results can be reviewed, reproduced, and reused by CRE and GADS teams.
act as an advocate for, and owner of, new products and solutions that grow incremental revenue.
Requirements
Master’s degree (or equivalent) in Data Science, Statistics, Applied Mathematics, Computer Science, Econometrics, or a related quantitative field.
7-10 years of professional experience as a Data Scientist in applied machine learning.
Hands-on experience building and evaluating supervised learning models (regression / classification) in real-world use cases.
Experience in product management or technical lead roles is a plus
Experience in marketing, advertising, media, or market research, or predictive modelling on survey, panel, or customer behavior data.
Prior exposure to production or near-production environments (e.g. working on models that are deployed, monitored, and iterated).
Strong proficiency in Python and the main data & ML libraries (e.g. pandas, NumPy, scikit-learn, plus optionally TensorFlow / PyTorch / CatBoost / XGBoost).
Good working knowledge of SQL and experience querying large analytical datasets (e.g. in BigQuery or similar cloud warehouses).
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