Sr Strategy & Planning Analyst at Decolar creating solutions for B2C strategy in the travel industry. Implementing OKR management and driving business performance metrics in Brazil.
About the role
- Digital Products Analyst developing strategic marketing campaigns for Ipiranga's CRM program. Collaborating with teams for B2B and B2C communications and app development.
Responsibilities
- Responsible for the strategic development of the KMV program through projects aimed at addressing customers' key needs.
- Work with the CRM team to execute B2B and B2C communications.
- Collaborate with the technical team on KMV App development and with the data team to measure results.
- Support the development and strategy of the KMV program.
- Develop promotional campaigns with partner areas.
- Manage communication content for internal audiences, B2B and B2C.
- Analyze KPIs and measure campaign results.
- Create incentive campaigns for the KMV program aimed at internal audiences.
- Manage internal tools that support clients in creating design assets and personalized campaigns.
Requirements
- Experience: CRM marketing campaigns
- Soft skills: Interpersonal skills, creativity, organization and eagerness to learn
- Technical skills: Creating CRM briefings, data analysis using Excel and Power BI
- Education: Bachelor's degree (completed)
- Languages: English (desired)
Benefits
- Flexible working hours
- Support allowance for children with disabilities
- Variable compensation program
- Private pension plan
- Service tenure bonus
- Online therapy & nutritional counseling
- Newborn gift basket
- Corporate university
- Reimbursement for glasses and contact lenses
- Medication assistance
- Vaccination assistance
- Market-standard benefits: Gympass; meal and food vouchers (VR/VA); transportation voucher (VT); health and dental insurance; life insurance.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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