Hybrid Lead Designer, Brand & Marketing

Posted 9 hours ago

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About the role

  • Lead Designer for online travel agency, responsible for evolving brand identity and creating design systems. Collaborate with teams to deliver consistent, impactful brand experiences.

Responsibilities

  • Strategic development and maintenance of our brand design
  • Ensuring a clear, distinctive visual brand identity
  • Developing design systems that are both brand-strong and performance-oriented
  • Creating master designs/templates for key channels
  • Ensuring high visual and conceptual standards across all deliverables / design outputs
  • Promoting innovative and effective design
  • Evolving and internally aligning our Brand Guidelines
  • Close collaboration with the marketing teams and product design

Requirements

  • Several years of professional experience in brand design, communication design, or art direction — ideally within digital business models or travel/lifestyle brands
  • Compelling portfolio (brand + digital) with a clear conceptual and visual signature
  • Solid knowledge of Conversion Rate Optimization (CRO); fundamentals of UX/UI and user journeys; A/B testing and data-driven design
  • Excellent skills in Adobe Creative Cloud (Figma/Sketch optional)
  • Strong sense for trends, aesthetics, and visual consistency
  • Structured, solution-oriented working style and high quality standards
  • Ability and willingness to work cross-functionally in a dynamic environment

Benefits

  • Permanent employment contract (full-time or part-time)
  • At least 30 vacation days (+ additional leave for long-serving employees)
  • Anniversary recognition program to reward loyalty
  • Flexible working hours, option to work remotely across Germany and temporarily abroad
  • Centrally located offices with excellent transport connections in Leipzig
  • Regular company and team events
  • Subsidies for lunch and health, plus a special gift for your birthday, wedding and/or the birth/adoption of a child
  • Subsidy for the Deutschlandticket (public transport pass)
  • Occupational health management with a variety of health offerings such as coaching, counseling and prevention programs
  • Choose your JobRad (company bike leasing)

Job title

Lead Designer, Brand & Marketing

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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