Digital Marketing Specialist supporting UK and international markets by managing email marketing campaigns and automation journeys. Focusing on lead generation and performance measurement across digital platforms.
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Hybrid Digital Marketing Advisor – Commercial Sustainability
Posted 22 hours ago
About the role
- Digital Marketing Advisor for IPPF developing digital marketing strategies for clinics. Enhancing online presence and driving patient acquisition through innovative marketing solutions.
Responsibilities
- Conduct local market, client, and competitor analysis to inform digital strategies
- Build digital roadmaps aligned to clinic revenue goals
- Develop service‑led social media strategies and advertising plans
- Improve website content and UX to enhance conversion
- Explore and pilot new digital channels
- Support the development of an integrated content strategy
- Establish email and CRM foundations including consent management
- Train and upskill MA teams across core digital disciplines
- Ensure compliance with local data protection laws
- Establish a unified KPI framework for performance reporting
Requirements
- Experience in a commercial setting (minimum 6-months)
- Digital marketing expertise across owned/earned/paid channels
- Website management & UX improvement
- Search Engine Optimization (on-page/technical/local)
- Analytics & insight: Google Analytics reporting
- International experience working in digital and/or e-commerce settings
- Capacity building: Experience training non‑specialists
- Cross‑cultural collaboration
- Working style: Independent, solutions‑oriented, adaptable; able to travel internationally (up to 20% travel)
- Fluent in written and verbal communication in English is essential.
Benefits
- Professional growth
- Meaningful work
- Inspiring environment
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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