Digital Marketing Specialist supporting UK and international markets by managing email marketing campaigns and automation journeys. Focusing on lead generation and performance measurement across digital platforms.
About the role
- Digital Marketing Manager at Enapter developing their digital presence in the hydrogen industry. Creating LinkedIn content, managing campaigns, and enhancing website structure and SEO.
Responsibilities
- Develop and drive Enapter's digital presence - from LinkedIn content and paid campaigns to website content and organic search
- Manage execution while also contributing to direction – bringing ideas, using performance data, and driving continuous improvement
- Plan, create, and publish content for Enapter's corporate LinkedIn channel - B2B thought leadership in hydrogen and energy
- Translate marketing campaign ideas and company initiatives into compelling digital content
- Plan, execute, and optimize LinkedIn Ads campaigns; analyze and improve content and campaign performance
- Develop and optimize website structure and content from a marketing perspective
- Plan and implement landing pages for campaigns
- Maintain and optimize conversion elements - forms, downloads, newsletter sign-ups - in collaboration with the Software team and CRM
- Plan and execute cross-channel digital marketing campaigns; work closely with Sales to actively drive lead generation
- Develop on-page SEO for website content: keyword research, content optimization, metadata
- Analyze digital marketing performance and produce regular reports with concrete, actionable recommendations for improvement
Requirements
- Several years of professional experience in digital marketing, ideally in a B2B or technology environment
- Proven ability to create B2B content for LinkedIn and digital campaigns that resonates with both technical and commercial audiences
- Hands-on experience with CMS-based websites (e.g. WordPress) - you can manage content and structure independently
- Solid SEO knowledge: keyword research, on-page optimization, content strategy for organic visibility
- Experience with analytics tools (Google Analytics 4, LinkedIn Insights, or comparable) and data-driven decision making
- Experience with visual design tools (e.g. Adobe Creative Suite) for creating and adapting content
- Experience with LinkedIn Ads and CRM systems
- Fluent English and Italian; German is a plus.
Benefits
- Lunch tickets and restaurants close by
- Kitchens with coffee machines on site
- Optional access to health insurance to cover those unexpected visits to the doctor or specialist
- Optional access to a pension fund to help support your future savings goals!
- 33.5 days paid leave (including holidays, permissions and ROL) per year
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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