Hybrid Senior Manager, Strategic Communications, Growth

at Interactive Strategies

• Job title: Senior Manager, Strategic Communications, Growth
• Job type: Full Time
• Experience level: Senior
• Salary: $82,500 - $100,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Washington, United States

About the role

• Senior Manager leading marketing and business development at a DC-based digital agency. Shaping brand narratives and managing client relationships across sectors.

Responsibilities

• Qualify inbound leads and build new client relationships.
• Develop thoughtful proposals and presentations that include original strategic thinking and ideas.
• Work across teams (Strategy, Design, Content, Technology & Marketing) to develop detailed and accurate project budget estimates.
• Maintain and improve the library of proposal and presentation templates, keeping them up to date and recommending improvements where appropriate.
• Maintain relationships with clients established during the new business process to foster account growth and support project teams.
• Collaborate across teams to continuously improve the use of Hubspot CRM to capture client data, track revenue, create email lists, and manage client communications.
• Lead cross-functional collaborative efforts to develop and execute annual, quarterly, and monthly marketing plans across paid, earned, and owned channels to broaden our IS brand awareness.
• Collect, interpret, and report paid campaign performance data and make optimization recommendations to executive leadership on a quarterly basis.
• Lead weekly New Business & IS Marketing meeting to keep leadership informed on all active proposals, leads, and marketing efforts.
• Own the management of the IS organic/owned content editorial calendar.
• Manage annual award and directory submissions.
• Oversee the production of website content, including case studies, blog posts, and updates to general services pages.
• Manage the planning and execution of IS-hosted webinars.
• Identify speaking opportunities where key staff can present and help raise awareness of the company with potential clients.
• Identify and attend networking events to connect with potential clients.
• Support the operations team in the planning of IS.
• Nurture partnerships with technology providers.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 5-7 years of experience in B2B marketing and/or business development
• Strong writing, editing, and presentation skills are critical
• Organized, detail-oriented, and comfortable managing multiple projects
• Proficiency in Microsoft Word, Excel, PowerPoint, Figma
• Experience with CRM platforms such as HubSpot and project management platforms such as Teamwork is a plus
• A proactive, collaborative working mindset
• Sound judgement and a willingness to learn and adapt to evolving business needs

Benefits

• Company-sponsored health, vision and dental insurance
• Pre-tax Flexible Spending Account (FSA)
• Profit sharing
• 4 weeks of PTO to start, 5 weeks at year 3
• Company-paid short-term and long-term disability
• Company-paid life and AD&D insurance
• 11 paid holidays
• 401k with company match
• New business referral bonus
• Professional development opportunities
• Flexible work schedule
• Pre-tax DC Metro SmartBenefits