Lead Staff Product Manager initiatives and strategy for the Signal application at IAS. Driving product growth and innovation in the digital advertising ecosystem with collaboration across teams.
Responsibilities
Dive deep into customer needs, industry trends, and IAS’s strategy to pinpoint opportunities for growth and engagement
Define and drive the strategy for a key part of our product line, setting the foundation for future expansion
Establish key metrics and customer validation frameworks to measure success and iterate quickly
Partner closely with engineering teams to work on big-ticket items, such as simplifying experiences, deepening insights, and enhancing product signals to support new customer segments
Partner with stakeholders to ensure alignment on strategy, market positioning, and execution priorities
Act as a decision-maker to unblock challenges quickly, ensuring the right trade-offs are made between speed, quality, and strategic alignment
Collaborate with commercial partners to drive customer adoption and revenue impact
Identify and push innovation opportunities and strategic initiatives forward while ensuring clear, effective communication with cross-functional teams and leadership
Requirements
10+ years of product management experience in fast-moving B2B SaaS environment
Must have AdTech or related industry experience with a strong understanding of the digital advertising ecosystem
Bachelor’s degree in Engineering or a STEM related field
Strong ability to navigate ambiguous, high-growth environments where proactive decision-making and execution drive impact
Experience working on new tech products where you engage in product/feature architecture decisions
Proven ability to collaborate with engineering leads and hold teams to a high standard for product solutions, identifying when technical design decisions may limit performance, scalability, or future innovation
Experience driving adoption of innovative solutions, making features accessible and coordinating marketing and sales to drive customer acquisition, leveraging product signals and data-driven decision-making
Proven ability to drive execution and strategy simultaneously, making clear priority decisions and aligning stakeholders across the business
Exceptional stakeholder management and communication skills, with a track record of collaborating cross-functionally with engineering, commercial teams, and leadership
Experience working on high-performance distributed systems, API integrations, and UX optimization for customer growth is a plus.
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