Workforce Manager managing service workforce planning and operations at leading travel platform ab in den urlaub. Ensuring effective staffing and communication with internal and external teams.
About the role
- eCommerce Performance Marketing Assistant Manager at iNova leading performance marketing activities across AMENA markets. Driving eCommerce growth through multi-channel media campaigns and data-driven insights.
Responsibilities
- Lead the planning, execution, and ongoing optimization of performance marketing activities in close partnership with our eCommerce Market Heads
- Generate high-quality traffic and drive measurable eCommerce growth across multiple markets in our AMENA region (Asia, the Middle East, North Africa, and Europe)
- Manage campaigns across multiple media channels including META platforms and onsite eCommerce advertising with a particular emphasis on scaling and optimizing affiliate marketing
- Ensure that all campaigns are strategically aligned, efficiently managed, and deliver impactful results across digital platforms
- Transition & Strategy: Led the shift from agency-managed to in-house performance marketing across AMENA markets
- Campaign Management & Growth: Designed and executed market-specific performance marketing strategies
- Data-Driven Optimization: Managed budgets and leveraged analytics to continuously improve campaign efficiency
- Affiliate & Growth Innovation: Scaled affiliate marketing programs and led strategic engagement with affiliate agencies
- Insights & Reporting: Delivered actionable performance insights to eCommerce Market Heads and regional stakeholders
Requirements
- Bachelor’s, Master’s degree, or MBA in Business, Marketing, or related field
- 3–5 years of hands-on performance marketing experience, including proven success in managing Amazon Ads campaigns covering setup, targeting, bidding optimization, and performance analysis to drive sales growth and ROI
- Experience managing multi-platform campaigns across Google, Meta, TikTok, Lazada, Shopee, and Noon Minutes is a plus
- Strong proficiency in analytics tools such as Power BI, Looker Studio, or similar platforms, with the ability to gather, process, and visualize data to inform business decisions
- Proven ability to interpret complex data, optimize budgets, and deliver actionable insights for strategic decisions
- Solid understanding of B2C performance marketing channels, including display and native advertising, search engine marketing, and eCommerce marketplace advertising
- Hands-on experience in affiliate marketing management and/or collaboration with affiliate agencies or media platforms is a plus
- Proficiency in MS Excel and PowerPoint
- Good command of English (spoken and written)
Benefits
- Adhere to company values at all times
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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