eCommerce Performance Marketing Assistant Manager at iNova leading performance marketing activities across AMENA markets. Driving eCommerce growth through multi-channel media campaigns and data-driven insights.
Responsibilities
Lead the planning, execution, and ongoing optimization of performance marketing activities in close partnership with our eCommerce Market Heads
Generate high-quality traffic and drive measurable eCommerce growth across multiple markets in our AMENA region (Asia, the Middle East, North Africa, and Europe)
Manage campaigns across multiple media channels including META platforms and onsite eCommerce advertising with a particular emphasis on scaling and optimizing affiliate marketing
Ensure that all campaigns are strategically aligned, efficiently managed, and deliver impactful results across digital platforms
Transition & Strategy: Led the shift from agency-managed to in-house performance marketing across AMENA markets
Campaign Management & Growth: Designed and executed market-specific performance marketing strategies
Data-Driven Optimization: Managed budgets and leveraged analytics to continuously improve campaign efficiency
Affiliate & Growth Innovation: Scaled affiliate marketing programs and led strategic engagement with affiliate agencies
Insights & Reporting: Delivered actionable performance insights to eCommerce Market Heads and regional stakeholders
Requirements
Bachelor’s, Master’s degree, or MBA in Business, Marketing, or related field
3–5 years of hands-on performance marketing experience, including proven success in managing Amazon Ads campaigns covering setup, targeting, bidding optimization, and performance analysis to drive sales growth and ROI
Experience managing multi-platform campaigns across Google, Meta, TikTok, Lazada, Shopee, and Noon Minutes is a plus
Strong proficiency in analytics tools such as Power BI, Looker Studio, or similar platforms, with the ability to gather, process, and visualize data to inform business decisions
Proven ability to interpret complex data, optimize budgets, and deliver actionable insights for strategic decisions
Solid understanding of B2C performance marketing channels, including display and native advertising, search engine marketing, and eCommerce marketplace advertising
Hands-on experience in affiliate marketing management and/or collaboration with affiliate agencies or media platforms is a plus
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