Creators, Social & PR Manager shaping market strategies for an esports organization. Focused on community building and brand integration across new game titles within esports culture.
Responsibilities
Develop and implement go-to-market communication strategies for new game titles.
Build community and creator ecosystems around new teams.
Plan and manage launch communications (roster announcements, reveal campaigns, brand integrations).
Position the organization within new game communities.
Work closely with publishers, agencies, and partners on title launches/market entries.
Monitor community sentiment and the competitive landscape in target titles.
Build scalable communication frameworks for future expansion.
Requirements
5+ years' experience in esports, gaming, or entertainment communications
Experience with multi-title strategies or entering new ecosystems
Strong understanding of different game communities (FPS ≠ MOBA ≠ FGC)
Experience with creator campaigns and PR positioning within competitive environments
Strategic thinker with strong operational execution skills
Comfortable working with KPIs, social analytics, and community monitoring
Benefits
Work at the heart of esports culture
Direct access to tier-1 and emerging titles
Close collaboration with pro teams, talent, and creators
Events, bootcamps, and international tournaments (depending on role)
Genuine impact and ownership
High responsibility and creative freedom
Visible results of your work in live campaigns
Fast decision-making without corporate bureaucracy
Growth and long-term prospects
Contribute to a scaling multi-title strategy
Opportunity to shape the communication around new title launches
Development opportunities toward Head of Communications / Brand / Global roles
Personal and professional development
Budget for conferences, industry events, and training
Access to publisher workshops and industry networks
International-level learning-by-doing
Flexible working
Hybrid working setup
Flexible hours in line with event and match schedules
Modern work equipment
Competitive compensation package
Market-competitive salary
Bonus/performance components (depending on role)
Event and travel perks
Culture and team:
• Ambitious, performance-driven environment
• Flat hierarchies
• Team events, watch parties, and community moments
• A culture that combines competitiveness and creativity
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