Director of AI driving strategic AI initiatives across the advertising ecosystem at IAB. Responsible for partnering with VP and leading industry collaborations on AI governance and strategy.
Responsibilities
Execute the AI Strategic Roadmap
Partner with the VP to execute the strategic roadmap for AI, identifying the highest-impact opportunities for industry leadership.
Identify emerging AI trends and industry challenges across brands, agencies, publishers, and technology providers.
Support the integration of AI strategy across other categories including Commerce, Video, Audio, Creator, Gaming, Education & Measurement and the IAB Research team.
Lead and facilitate AI working groups, committees, and task forces with participation from brands, agencies, publishers, platforms, and technology providers.
Create & Deliver High-Quality Content Author or co-author thought leadership including frameworks, best practices, playbooks, whitepapers, blog posts, and presentation decks.
Conduct research and analysis to inform AI frameworks, playbooks, and industry guidance.
Oversee multi-stakeholder project workflows, ensuring clarity, momentum, and on-time delivery.
Requirements
6+ years of experience in AI strategy, marketing technology, digital advertising, or adjacent fields.
Experience with AI implementation, strategy, or product development strongly preferred.
Strong AI fluency - comfortable with generative AI, machine learning applications, and responsible AI practices.
Analytical and strategic - able to translate complex AI concepts into clear, actionable guidance for marketing and advertising professionals.
Excellent project management skills - proven ability to manage multiple stakeholders, deadlines, and deliverables simultaneously.
Strong communicator - exceptional written and verbal communication skills; comfortable presenting to senior executives and facilitating group discussions.
Collaborative and diplomatic - able to build consensus among diverse stakeholders with competing priorities.
Detail-oriented with strategic thinking - can manage operational execution while understanding the bigger picture.
Self-starter - comfortable working independently with minimal supervision in a fast-paced environment.
Collaborative and diplomatic - able to work effectively with cross-functional teams.
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