Senior Group Manager responsible for Hyundai's global editorial vision and storytelling strategy. Leading integrated news strategy and ensuring resonant narratives across channels and regions.
Responsibilities
Define and lead enterprise storytelling strategy with a global editorial vision aligned to brand, innovation roadmap, and automotive leadership priorities (e.g., electrification, sustainability, mobility).
Partner with C‑suite and executive leaders to develop thought leadership, keynote narratives, and strategic messaging.
Translate complex automotive and technology topics into clear, compelling stories for global audiences.
Lead a modern global newsroom, overseeing story sourcing, pitch review, editorial standards, and on‑time delivery.
Manage writers, editors, agencies, and vendors to produce high‑quality, scalable content.
Identify and develop evergreen stories highlighting innovation, safety, design, and company culture; conduct interviews with engineers, designers, and leaders.
Coordinate global story distribution with regional communications teams, ensuring localization, cultural relevance, and consistent message flow across earned, owned, and syndicated channels.
Uphold brand voice, tone, quality, and compliance standards across all formats, including articles, social, executive bylines, and multimedia.
Define and track KPIs for reach, engagement, and message pull‑through; use analytics to optimize editorial strategy and amplification.
Serve as a strategic partner to marketing, PR, product, and regional teams to align storytelling with business objectives and company values.
Requirements
Must have a high school diploma.
Bachelor’s degree in related field preferred.
Master’s degree in a related field preferred.
Ten or more years of experience in corporate communications, with significant experience in both internal and external communications.
International experience strongly preferred.
Knowledge of the automotive industry a plus.
Exceptional English writing, editing, and storytelling skills.
Proven ability to lead multi-disciplinary communications teams and manage complex projects.
Strong business acumen and ability to translate strategy into action.
Experience working with senior executives and advising on sensitive or high-impact issues.
Advanced presentation and visual communications skills (PowerPoint, etc.).
Ability to thrive in a fast-paced, matrixed, and global environment.
High integrity, professionalism, and discretion.
Benefits
Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
Holiday Pay - the company shuts down with pay between Christmas and New Years.
Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
401(k) retirement plan with Employer Match
Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
Vacation and sick time off
Employer-paid basic life and disability coverage, including Paid-Family Leave.
Mental health, wellbeing, and employee assistance program
Health advocate (support)
Education Reimbursement program: Up to $5,250 per year for employees seeking higher education degrees.
External Training and Development Programs
Job title
Senior Group Manager, Enterprise Storytelling – Editorial Strategy
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