Director of Integrated Campaigns for HUMAN Security driving multi-channel campaigns to generate qualified leads and support revenue growth. Leading strategy and execution with cross-functional collaboration across digital marketing efforts.
Responsibilities
Architect, deploy, and optimize multi-channel integrated campaigns across digital (paid, email, content), events, webinars, partner channels, and ABM-oriented programs that drive Stage 2 qualified pipeline in our ICP.
Build campaign frameworks, GTM plans, goals, KPIs, and SLAs aligned to quarterly and annual objectives; measure and iterate based on data and business priorities.
Ensure consistency of messaging and orchestration across all channels and at all stages of the buyer journey.
Own weekly performance reporting and quarterly business review presentations to marketing and executive leadership, including pipeline contribution, conversion metrics, and ROI.
Collaborate with Product Marketing to translate value propositions, ICP segmentation, and competitive differentiation into campaign messaging and content.
Requirements
7+ years of experience in integrated campaigns, demand generation, growth marketing, or related roles
Proven track record of leading multi-channel integrated campaigns that generate measurable Stage 2 qualified pipeline or equivalent funnel outcomes
Strong analytics and reporting expertise, with the ability to build dashboards, interpret funnel metrics, and derive insights to inform strategic decisions
Deep experience with Salesforce CRM and Marketo (or equivalent MAP) — required
Excellent written and verbal communication skills, including experience crafting compelling campaign copy, executive summaries, and performance write-ups
Demonstrated ability to collaborate effectively with cross-functional partners and influence outcomes without direct authority.
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