Marketing Manager for LIEBHERR developing the brand on social media channels. Engaging audiences, optimizing content efficiency, and community building in a diverse environment.
About the role
- Social Media Coordinator at HRI Hospitality capturing content and engaging with audiences. Responsible for multimedia production, real-time engagement, and collaboration with marketing partners.
Responsibilities
- Capture high-quality photo and video content across both hotels and outlets, including marquee
- events, programming, brand activations, and the daily guest experience.
- Collaborate with the social media team to capture weekly "lo-fi" content within outlets to maintain
- a fresh, authentic, and high-frequency digital presence.
- Edit raw content into platform-ready formats (specifically Instagram and Facebook Reels and
- Stories), ensuring all deliverables are polished and adhere to brand-specific guidelines.
- Attend property events and programming to execute real-time posting of User-Generated Content
- (UGC) and manage immediate audience engagement.
- Facilitate real-time retagging and community management to accelerate follower growth; coordinate
- directly with on-site artists and creators to manage collaborative reposting and cross-promotional
- efforts.
- Serve as the primary manager for the influencer program, overseeing the vetting, scheduling, and
- on-site hosting of influencer visits to ensure maximum ROI and brand alignment.
- Partner closely with the Director of Marketing (DOM) and external PR Agencies to ensure all
- content strategies align with each property's distinctive trends and public relations objectives.
- Monitor content output to ensure it reflects the unique identity of individual outlets while maintaining
- the standards of the overarching hotel portfolio.
Requirements
- 2–4 years of professional experience in social media management or content creation,
- preferably within the hospitality, luxury, or lifestyle sectors.
- Mastery of mobile and professional editing suites (e.g., CapCut, Adobe Creative Cloud) and deep
- technical knowledge of Meta Business Suite.
- Exceptional interpersonal skills with the ability to represent the brand professionally to high-profile
- guests, artists, and stakeholders.
- Ability to work a flexible schedule, including evenings and weekends, to provide on-site coverage
- for key activations and events.
Benefits
- HRI is an Equal Opportunity Employer and provides fair and equal employment opportunity
- to all employees and applicants regardless of race, color, religion, gender, sexual orientation,
- gender identity, national origin, age, disability, veteran status or any other protected status
- prohibited under Federal, State, or local laws.
- All employment decisions are based on valid job‐related requirements.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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