Customer Success Manager leading a team for trial enablement and adoption in law firms. Collaborating with Sales, Marketing, and Product for enhanced customer engagement and onboarding strategies.
About the role
- As a CRM Automation & Lifecycle Manager at home24, leverage data insights for lifecycle campaigns. Drive customer engagement via automated channels and optimize performance through data analysis.
Responsibilities
- Strategic planning and execution of lifecycle campaigns: design, implement and optimize multichannel automated lifecycle campaigns
- Performance analysis and optimization: analyze lifecycle campaign and automation KPIs to identify growth opportunities and bottlenecks
- Improve mobile engagement: analyze and strategically develop our mobile customer communications
- Deepen data and technology: proactively analyze our customer data to create personalized campaigns
- Explore AI-driven opportunities: actively identify and evaluate opportunities to integrate AI and machine learning into CRM processes
Requirements
- At least 2–3 years of professional experience in CRM, marketing automation, or loyalty marketing, ideally in an e-commerce environment
- A passion for technology and enthusiasm for exploring and mastering new tools and platforms
- A strong understanding of SQL, data flows, and segmentation logic is essential
- Hands-on experience designing and running A/B tests
- Deep knowledge of customer journeys and lifecycle marketing and the ability to understand customer needs at specific lifecycle stages
- Solid experience in stakeholder management or working within cross-functional teams combined with strong communication skills
- You are a team player with enthusiasm and commitment
- Fluent English required; German skills are a plus.
Benefits
- The option to work up to two months per year from within Germany or from an EU country
- The option to take up to 30 days of paid vacation per year to rest and recharge
- Urban mobility benefits with a subsidized public transport ticket and our eco-friendly bike leasing program
- International campus in the heart of Berlin with a drive-in bike garage, outdoor areas and lounge spaces, fitness facilities, parent and multipurpose rooms near the Berlin S-Bahn Landsberger Allee station
- Company benefits including a pension scheme, 30% discount on the home24 assortment and employee discounts with partner organizations
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