Hybrid CRM Automation, Lifecycle Manager

Posted last month

Apply now

About the role

  • As a CRM Automation & Lifecycle Manager at home24, leverage data insights for lifecycle campaigns. Drive customer engagement via automated channels and optimize performance through data analysis.

Responsibilities

  • Strategic planning and execution of lifecycle campaigns: design, implement and optimize multichannel automated lifecycle campaigns
  • Performance analysis and optimization: analyze lifecycle campaign and automation KPIs to identify growth opportunities and bottlenecks
  • Improve mobile engagement: analyze and strategically develop our mobile customer communications
  • Deepen data and technology: proactively analyze our customer data to create personalized campaigns
  • Explore AI-driven opportunities: actively identify and evaluate opportunities to integrate AI and machine learning into CRM processes

Requirements

  • At least 2–3 years of professional experience in CRM, marketing automation, or loyalty marketing, ideally in an e-commerce environment
  • A passion for technology and enthusiasm for exploring and mastering new tools and platforms
  • A strong understanding of SQL, data flows, and segmentation logic is essential
  • Hands-on experience designing and running A/B tests
  • Deep knowledge of customer journeys and lifecycle marketing and the ability to understand customer needs at specific lifecycle stages
  • Solid experience in stakeholder management or working within cross-functional teams combined with strong communication skills
  • You are a team player with enthusiasm and commitment
  • Fluent English required; German skills are a plus.

Benefits

  • The option to work up to two months per year from within Germany or from an EU country
  • The option to take up to 30 days of paid vacation per year to rest and recharge
  • Urban mobility benefits with a subsidized public transport ticket and our eco-friendly bike leasing program
  • International campus in the heart of Berlin with a drive-in bike garage, outdoor areas and lounge spaces, fitness facilities, parent and multipurpose rooms near the Berlin S-Bahn Landsberger Allee station
  • Company benefits including a pension scheme, 30% discount on the home24 assortment and employee discounts with partner organizations

Job title

CRM Automation, Lifecycle Manager

Job type

Experience level

JuniorMid level

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

Report this job

See something inaccurate? Let us know and we'll update the listing.

Report job