Marketing Finance Senior Manager serving as a strategic finance partner for the Marketing function. Responsible for providing financial leadership and analytical insights to drive marketing decision-making.
Responsibilities
Lead marketing annual budget development, quarterly forecasts, and long‑range financial planning
Build and maintain detailed financial models for marketing initiatives, campaigns, and headcount planning
Provide variance analysis, performance metrics, and commentary on marketing spend drivers
Partner with marketing leaders to translate strategic priorities into quantifiable financial plans
Support marketing finance communications to Firm and section leaders
Serve as primary finance advisor to Marketing leadership, offering insights on spend optimization and ROI
Analyze campaign and program performance to recommend resource allocation and cost‑savings opportunities
Develop dashboards and reports that highlight KPIs, budget utilization, and forecast accuracy
Own month‑end reporting for the Marketing organization, ensuring accuracy and clear articulation of trends
Track vendor spend, contract commitments and support the procurement process as needed
Ensure compliance with internal financial policies, accounting standards, and audit requirements
Review and approve marketing spend requests, SOWs, and budget transfers
Partner with Accounting on accruals, reclasses, and reconciliations
Manage, mentor, and develop junior analysts or finance staff (if applicable)
Facilitate communication and alignment between Finance, Marketing, Analytics, and Procurement teams
Lead ad‑hoc financial projects, benchmarking, or scenario analyses as requested by senior leadership
Requirements
Bachelor’s degree in finance, accounting, economics, or related field; MBA or CPA preferred
7–10+ years of progressive finance experience, ideally supporting Marketing, Sales, or commercial functions
Knowledge of or ability to learn Microsoft Office Suite, or Microsoft 365
Strong FP&A capability, including modeling, forecasting, and variance analysis
Experience with marketing metrics such as, ROI, opportunity conversion, attribution, etc.
Excellent communication skills with ability to translate financial concepts for non‑financial stakeholders
Advanced Excel skills; experience with financial systems and BI/reporting tools
Benefits
comprehensive medical (PPO and HDHPs), dental and vision plans including coverage for domestic partners
life and AD&D insurance
short and long term disability insurance
tax-advantaged accounts for health care expenses, including FSAs and HSAs
FSAs for dependent care
health advocacy services
behavioral health and counseling resources for all family members
401(k)
profit sharing
pre-tax transit and parking program
backup dependent care
senior care planning support
resources for individuals with development disabilities and their caregivers
paid holidays and other paid time off, including paid leave for new parents
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