Analista de Planejamento Comercial Sênior desenvolvendo estratégias de vendas para o canal B2C. Foco em análises de desempenho, estudos de mercado e projeções para decisões comerciais.
Responsibilities
Develop sales strategy proposals for the B2B retail channel, considering product prioritization, pricing, definition of promotional and incentive campaigns, and point-of-sale actions, ensuring alignment with the company’s multichannel strategy.
Propose and validate commercial policies for the retail sales channel.
Prepare commercial performance analyses (sell-in, sell-out, margin, inventory, among others), identify opportunities for high- and low-performing products, and generate management reports.
Support the construction of the commercial plan, including sales forecasting, target setting and result projections.
Participate in assortment and pricing definition (category management and product mix), based on market analyses, consumer profile and company objectives.
Monitor key performance indicators (KPIs), shelf share, stockouts, participation in promotional activities, and propose corrective actions to optimize results.
Support the development of the commercial calendar, considering seasonality, promotional campaigns and product launches.
Conduct feasibility and profitability analyses for campaigns and commercial activities.
Collaborate in the creation and maintenance of dashboards and tracking tools.
Promote integration among Sales, Marketing, Product and Supply Chain to ensure strategic alignment.
Track market trends, retail benchmarks, consumer behavior and competitor data and practices.
Support the commercial team with product and campaign training and information.
Identify opportunities to improve efficiency in commercial planning cycles.
Structure and optimize processes for commercial planning and execution for the physical (brick-and-mortar) channel.
Requirements
Advanced Excel and/or Power BI (data manipulation, report and dashboard creation).
Strong analytical skills and command of commercial KPIs.
Knowledge of ERP and CRM systems is desirable.
Analytical thinking with commercial/business acumen.
Organized and results-oriented.
Proactive with strong problem-solving skills.
Good communication and ability to work in a team.
Attention to detail and ability to meet deadlines.
Experience in retail or consumer goods companies.
Experience participating in store openings or operations, franchises or company-owned units.
Knowledge of planning methodologies such as S&OP.
Familiarity with e-commerce and omnichannel processes.
Understanding of retail KPI logic and analytics.
Previous experience in commercial planning or sales, market intelligence, trade marketing, controllership or related areas.
Benefits
Hybrid work model, with office attendance three times per week.
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