Senior Tax Analyst executing comprehensive tax routines with precision. Engaging directly with clients and mentoring less experienced professionals in a structured environment.
About the role
- Analista de Planejamento Comercial Sênior desenvolvendo estratégias de vendas para o canal B2C. Foco em análises de desempenho, estudos de mercado e projeções para decisões comerciais.
Responsibilities
- Develop sales strategy proposals for the B2B retail channel, considering product prioritization, pricing, definition of promotional and incentive campaigns, and point-of-sale actions, ensuring alignment with the company’s multichannel strategy.
- Propose and validate commercial policies for the retail sales channel.
- Prepare commercial performance analyses (sell-in, sell-out, margin, inventory, among others), identify opportunities for high- and low-performing products, and generate management reports.
- Support the construction of the commercial plan, including sales forecasting, target setting and result projections.
- Participate in assortment and pricing definition (category management and product mix), based on market analyses, consumer profile and company objectives.
- Monitor key performance indicators (KPIs), shelf share, stockouts, participation in promotional activities, and propose corrective actions to optimize results.
- Support the development of the commercial calendar, considering seasonality, promotional campaigns and product launches.
- Conduct feasibility and profitability analyses for campaigns and commercial activities.
- Collaborate in the creation and maintenance of dashboards and tracking tools.
- Promote integration among Sales, Marketing, Product and Supply Chain to ensure strategic alignment.
- Track market trends, retail benchmarks, consumer behavior and competitor data and practices.
- Support the commercial team with product and campaign training and information.
- Identify opportunities to improve efficiency in commercial planning cycles.
- Structure and optimize processes for commercial planning and execution for the physical (brick-and-mortar) channel.
Requirements
- Advanced Excel and/or Power BI (data manipulation, report and dashboard creation).
- Strong analytical skills and command of commercial KPIs.
- Knowledge of ERP and CRM systems is desirable.
- Analytical thinking with commercial/business acumen.
- Organized and results-oriented.
- Proactive with strong problem-solving skills.
- Good communication and ability to work in a team.
- Attention to detail and ability to meet deadlines.
- Experience in retail or consumer goods companies.
- Experience participating in store openings or operations, franchises or company-owned units.
- Knowledge of planning methodologies such as S&OP.
- Familiarity with e-commerce and omnichannel processes.
- Understanding of retail KPI logic and analytics.
- Previous experience in commercial planning or sales, market intelligence, trade marketing, controllership or related areas.
Benefits
- Hybrid work model, with office attendance three times per week.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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