Hybrid Paid Search Specialist

Posted last month

Apply now

About the role

  • Paid Search Specialist managing Google Ads campaigns to optimize performance for healthcare professionals. Collaborating across teams to drive growth and shaping the acquisition strategy.

Responsibilities

  • Manage and optimise day-to-day Google Ads campaigns across Search, Performance Max, YouTube and display
  • Own budgets, pacing, bid strategies, and continuous optimisation to improve ROI
  • Review and restructure campaigns to ensure efficiency and scalability across markets
  • Conduct structured experiments across ad copy, keywords, and landing page variants to drive continuous improvement
  • Roll out new initiatives: keyword expansion, new campaigns, advanced audience strategies
  • Audit and refine tracking setup (conversion, attribution, audience signals) in collaboration with analytics and product teams
  • Build and maintain performance dashboards that surface key metrics and insights
  • Identify areas of wasted spend and reallocate budgets toward high-performing segments
  • Partner cross-functionally to improve the post-click experience and conversion funnel
  • Present data-driven insights and recommendations that inform scaling decisions and future strategy
  • Stay ahead of new Google Ads features, betas, and industry best practices to keep Heidi’s acquisition strategy cutting-edge

Requirements

  • 1–3 years of hands-on experience managing Google Ads (Search, Performance Max, YouTube, Display)
  • Proven track record of optimising for performance KPIs (CPA, ROAS, CVR, CTR)
  • Skilled in Google Ads Editor, Google Analytics, and Google Tag Manager
  • Demonstrated ability to structure and execute experiments and testing roadmaps
  • Strong understanding of conversion tracking, attribution models, and audience strategies
  • Data-led mindset — comfortable turning insights into action
  • Excellent attention to detail and a proactive approach to identifying and fixing issues
  • Clear communication skills and ability to collaborate across marketing, creative, and data teams
  • [Bonus] Experience working across multi-region or multi-language accounts
  • [Bonus] Experience optimising landing pages or collaborating on CRO initiatives

Benefits

  • Flexible hybrid working environment, with 3 days in the office.
  • A generous personal development budget of $500 per annum
  • Learn from some of the best engineers and creatives, joining a diverse team
  • Become an owner, with shares (equity) in the company, if Heidi wins, we all win
  • The rare chance to create a global impact as you immerse yourself in one of Australia’s leading healthtech startups
  • If you have an impact quickly, the opportunity to fast track your startup career!

Job title

Paid Search Specialist

Job type

Experience level

Junior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

Report this job

See something inaccurate? Let us know and we'll update the listing.

Report job