Paid Search Specialist managing Google Ads campaigns to optimize performance for healthcare professionals. Collaborating across teams to drive growth and shaping the acquisition strategy.
Responsibilities
Manage and optimise day-to-day Google Ads campaigns across Search, Performance Max, YouTube and display
Own budgets, pacing, bid strategies, and continuous optimisation to improve ROI
Review and restructure campaigns to ensure efficiency and scalability across markets
Conduct structured experiments across ad copy, keywords, and landing page variants to drive continuous improvement
Roll out new initiatives: keyword expansion, new campaigns, advanced audience strategies
Audit and refine tracking setup (conversion, attribution, audience signals) in collaboration with analytics and product teams
Build and maintain performance dashboards that surface key metrics and insights
Identify areas of wasted spend and reallocate budgets toward high-performing segments
Partner cross-functionally to improve the post-click experience and conversion funnel
Present data-driven insights and recommendations that inform scaling decisions and future strategy
Stay ahead of new Google Ads features, betas, and industry best practices to keep Heidi’s acquisition strategy cutting-edge
Requirements
1–3 years of hands-on experience managing Google Ads (Search, Performance Max, YouTube, Display)
Proven track record of optimising for performance KPIs (CPA, ROAS, CVR, CTR)
Skilled in Google Ads Editor, Google Analytics, and Google Tag Manager
Demonstrated ability to structure and execute experiments and testing roadmaps
Strong understanding of conversion tracking, attribution models, and audience strategies
Data-led mindset — comfortable turning insights into action
Excellent attention to detail and a proactive approach to identifying and fixing issues
Clear communication skills and ability to collaborate across marketing, creative, and data teams
[Bonus] Experience working across multi-region or multi-language accounts
[Bonus] Experience optimising landing pages or collaborating on CRO initiatives
Benefits
Flexible hybrid working environment, with 3 days in the office.
A generous personal development budget of $500 per annum
Learn from some of the best engineers and creatives, joining a diverse team
Become an owner, with shares (equity) in the company, if Heidi wins, we all win
The rare chance to create a global impact as you immerse yourself in one of Australia’s leading healthtech startups
If you have an impact quickly, the opportunity to fast track your startup career!
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