BI Analyst building and evolving campaign performance data products for HealthCentral. Collaborating with internal teams to deliver clear, actionable insights and improve reporting workflows.
Responsibilities
Own the development of campaign performance data products (dashboards reporting frameworks, and insight layers)
Translate complex, multisource data into clear decision-oriented insights and narratives
Identify performance drivers, trends, and opportunities across campaigns, content, and audiences
Design and maintain scalable BI dashboards for internal and client use
Define and standardize core metrics, business logic, and calculation frameworks
Integrate data from multiple sources into unified reporting layer
Help transition reporting from manual workflows to automated, productized reporting systems
Collaborate with product to share reporting experiences and client facing data tools
Requirements
1-3 years in BI Analytics, digital marketing analytics, or data focused roles
Experience working with campaign performance or user engagement data
Experience with BI tools (Sigma, Tableau, Looker, or similar)
Familiarity with analytics platforms (Adobe Analytics or similar)
Working knowledge of data modeling concepts and metric standardization
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