Sr. Manager in Pfizer's ISAM team driving modernization of identity systems. Oversee implementations of SailPoint and enhance security and access controls.
About the role
- Senior Manager, Brand Marketing at Purpose Financial responsible for customer advocacy and integrated marketing initiatives across digital and traditional channels. Leading strategy and execution to strengthen brand equity.
Responsibilities
- Lead end-to-end strategy, management, and growth of customer referral incentive programs; set program objectives, optimize incentive structures, and drive participation to increase customer acquisition
- Develop and launch customer advocacy initiatives from concept to execution, including recruiting brand ambassadors, capturing authentic customer stories, and showcasing testimonials across marketing channels
- Create strategic framework for leveraging customer reviews and testimonials, transform customer feedback into actionable insights, marketing content, and social proof that strengthens brand credibility
- Design and execute marketing campaigns to promote referral and advocacy programs, driving awareness and engagement among existing customers
- Track program performance, measure ROI, and continuously optimize programs based on data insights and feedback to maximize impact
- Lead development of annual marketing strategy and integrated campaign calendar; identify key campaign themes (seasonal, referral, promotional), set objectives, and ensure seamless execution across all channels including social media
- Develop social media strategy in partnership with internal teams and external agencies; establish platform priorities, content frameworks, and social media objectives that align with overall brand and campaign goals
- Oversee conceptualization, creative development, and execution of integrated marketing campaigns; manage campaign lifecycle from ideation through performance analysis, ensuring consistent messaging and brand voice across all touchpoints
- Manage user-generated content (UGC) strategy and execution; curate, amplify, and leverage customer content across social channels and marketing campaigns to build authenticity and community engagement
- Collaborate with creative agencies and internal teams to develop compelling campaign assets; brief external partners on brand guidelines, campaign objectives, and messaging strategy
- Ensure all marketing initiatives—including social content—drive emotional engagement, build brand affinity, and support business objectives; monitor performance and optimize based on data insights
- Partner strategically with the Business Development Management (BDM) team to develop market-specific value propositions and campaigns that drive customer acquisition and engagement in target markets
- Collaborate to identify market opportunities, competitive dynamics, and customer needs; translate insights into targeted messaging and campaign strategies
- Support BDMs with campaign development, creative assets, and marketing collateral tailored to specific market conditions and business objectives
- Collaborate with cross-functional teams to align brand messaging with product launches and business initiatives
- Directly manage Marketing Coordinator, providing coaching, feedback, and professional development opportunities
- Delegate and oversee local marketing initiatives, print production, and project management activities
- Foster a culture of collaboration, accountability, and continuous improvement.
Requirements
- Bachelor's Degree
- 6+ years of progressive marketing experience, with at least 3 years in brand marketing
- Proven track record of developing and executing successful referral or advocacy programs
- Experience managing social media strategy and execution, preferably in financial services or regulated industries
- Demonstrated success managing agency relationships and external vendors
- Experience leading and developing direct reports
- Background in consumer-facing brands, preferably in financial services, fintech, or related industries
- Strong organizational skills with ability to manage multiple initiatives simultaneously
- Excellent written and verbal communication skills; ability to influence stakeholders at all levels
- Comfortable with data analysis and using insights to drive decision-making
- Deep understanding of social media platforms, trends, and best practices
- Proven ability to coach, develop, and inspire team members
- Cross-functional team player who builds strong relationships
- Thrives in a fast-paced, evolving environment.
Benefits
- Must be eligible to work in the USA and able to pass a background check.
- 10-15% of travel.
- Business Casual attire.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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