Senior Associate managing retail media and paid search campaigns for CPG clients. Collaborating with teams to optimize advertising strategies and deliver actionable insights.
About the role
- Demand-focused GTM Engineer at HackerRank responsible for optimizing multi-channel demand generation programs and driving pipeline growth.
Responsibilities
- Execute and optimize full-funnel demand generation programs across paid media and owned channels.
- Lead the day-to-day management of paid media, audience targeting, creative rotation, pacing, and bid strategies.
- Drive ABM campaigns (1:Many, 1:Few, and 1:1), collaborating with SDRs, design, and content to engage key accounts.
- Run diagnostics across GTM funnel systems, report on campaign performance, and implement A/B and multivariate tests.
- Streamline campaign operations with documented playbooks and automation to reduce manual effort and increase speed.
Requirements
- 5+ years in B2B demand generation or growth marketing (agency or SaaS)
- Hands‑on with LinkedIn Ads and at least one more paid platform (Meta, Reddit, etc.)
- Experience running 1:Many, 1:Few, and 1:1 ABM campaigns with measurable results
- Fluent with CRM and marketing automation (e.g., Salesforce, HubSpot)
- Strong in reporting, attribution modeling, and funnel diagnostics (pivot tables, UTM tracking, etc.)
- Skilled at conversion tracking and syncing audience segments (Tag Manager, Analytics events, etc.)
- Familiar with low‑code and automation tools such as Clay, Make, N8N, or Zapier.
Benefits
- Bonuses
- Stock options
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Manager of Retail Media and Paid Search responsible for optimizing client marketing on retail platforms. Involved in project execution and reporting to ensure successful campaign outcomes.
Director of Demand Generation at Clio overseeing North American SMB strategies and team development. Driving key growth initiatives and market expansion for legal AI technology.
Demand Generation Specialist focused on converting leads into opportunities for Emtrain. Collaborating with sales and marketing teams to optimize demand generation strategies.
SEO/SEM Expert focusing on digital marketing strategies for WOW concept, a phygital retail movement. Collaborating with cross - functional teams to enhance visibility and drive traffic in the online channel.
Growth & Performance Marketing Manager at Aurora Live driving measurable growth in revenue for B2B tech companies through effective marketing strategies. Focused on pipeline and daily execution.
Performance Marketing Specialist optimizing paid media for health - tech startup. Leading campaigns in Meta Ads and Google Ads for generating qualified leads and business growth.
Paid Social Manager at Lovehoney responsible for performance across paid social media platforms. Creating and implementing strategies to drive marketing goals in a creative and data - driven environment.
Working Student for performance marketing in AI - driven communication company Trengo. Assisting in managing paid campaigns and driving measurable growth in a fast - paced environment.
Google Ads Specialist handling strategic planning, execution, and optimization of ad campaigns at Niceshops, an online retailer in Austria. Data - driven approach using tools like Google Analytics and Looker.