Category Development Analyst responsible for market insights and sales performance analysis for Tayto Snacks. Collaborating with teams and supporting brand profitability in the Irish savoury snacks market.
Responsibilities
Responsible for supporting the Category Team through understanding business and analytical insights.
Updating of market reports and sales performance of the market.
Support the achievement of increased market share, sales and profitability for Tayto Snacks’ brands within the Irish savoury snacks market.
Reporting to Category Manager and assisting on category projects.
Updating of Sales reports from all Data Providers (Nielsen, Dunnhumby, Talysis).
Updating Plan on a page report, Kettle report.
Performing data analysis on the market.
Completing category review decks to report on market performance.
Creation of competitor Trackers to measure NPD performance in the market.
Managing coding across all data platforms – Nielsen, Dunnhumby, Talysis.
Building planograms and using sales data to decide on planogram layout and positioning.
Share update reports internally to the sales and marketing team.
Regular store visits to understand the market dynamics.
Requirements
3rd level degree is desirable.
Strong-level proficiency with Excel, PowerPoint.
The ideal candidate would have 1 -2 years’ experience in a similar field.
Strong analytical skills with the ability to collect, organize, analyse, and disseminate significant amounts of information with attention to detail and accuracy.
Ability to interpret large amounts of sales data is critical.
Strong competent understanding of using Microsoft Excel, PowerPoint and Word.
Good knowledge of FMCG market and Irish retailers is an advantage.
Collaborates with the other departments to support overall department goals and objectives.
Ability to work within a team and to influence others to achieve results.
Prepared to learn rapidly and grow within the role.
Benefits
Full clean drivers licence (this role will involve travel to attend internal/external meetings)
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