SVP, Group Creative Director at Edelman, leading creative strategies for top retail clients and driving innovative marketing efforts to reshape client narratives.
About the role
- Creative Director at Geviti shaping brand identity in health optimization. Leading creative strategies to enhance member acquisition and engagement while ensuring clinical excellence.
Responsibilities
- Own and evolve the Geviti brand identity, ensuring consistency across all digital, print, and member-facing touchpoints
- Develop and maintain brand guidelines, voice/tone frameworks, and creative standards
- Set and articulate the creative vision that supports both business growth and clinical credibility
- Lead creative direction for campaigns across web, landing pages, email, paid media, social, and product experiences
- Translate complex medical and wellness concepts into clear, engaging, visually compelling content
- Develop creative concepts that differentiate Geviti in the health optimization and longevity space
- Partner with Marketing to develop acquisition and retention-focused creative that drives measurable performance
- Work cross-functionally to improve the design and user experience of product and web properties
- Collaborate with Clinical leadership to ensure creative is accurate, compliant, and aligned with medical best practices
- Implement scalable creative workflows, including request intake, prioritization, and approval processes
- Maintain and organize asset libraries, templates, and design systems
- Manage contractors, agencies, and creative partners to ensure quality and consistency
- Use data and insights to iterate on creative concepts and improve performance across channels
- Develop A/B testing approaches for messaging, visual direction, and user experience
- Balance brand-building creative with growth-oriented experimentation
Requirements
- 7+ years of experience in brand design, creative direction, or art direction
- Proven ability to lead brand development and create cohesive, multi-channel creative systems
- Strong portfolio demonstrating excellence in brand identity, digital design, campaigns, and storytelling
- Experience working across web, email, paid media, social, and UX/UI
- Ability to collaborate effectively with cross-functional teams in a fast-paced environment
- Strong communication and presentation skills, with the ability to clearly articulate creative rationale
- Experience managing contractors or external creative partners
- Comfort with data-informed creative decision making and performance optimization
- Nice to Haves: Experience in telehealth, healthcare, medical marketing, or regulated environments.
Benefits
- flexible work arrangements
- professional development
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