Marketing Workflow Transformation Leader developing efficient marketing operations for Hewlett Packard Enterprise. Leading teams to eliminate operational friction and integrate AI solutions across global marketing processes.
About the role
- Marketing Specialist producing strategic content and amplifying digital channels for brand visibility and market authority. Collaborating with multidisciplinary teams to drive results.
Responsibilities
- Create, review, and manage content for multiple formats: articles, blogs, newsletters, videos, whitepapers, e-books, scripts, and presentations.
- Structure editorial briefs, content calendars, and briefings aligned with strategic priorities.
- Conduct interviews with internal experts to turn complex topics into clear, relevant narratives.
- Ensure SEO and performance-oriented writing best practices.
- Plan and execute the corporate social media strategy together with a partner agency (with a strong focus on LinkedIn).
- Create posts, develop editorial lines, schedule content, and monitor interactions.
- Track and analyze metrics to optimize performance and increase reach and engagement.
- Support spokespeople in developing a strategic digital presence.
- Develop and update commercial materials: presentations, one-pagers, datasheets, case studies, and pitch scripts.
- Work collaboratively with Sales and Pre-sales to support the sales cycle.
- Connect content to customer journey stages and demand generation needs.
- Create and maintain strategic narratives that reinforce brand and executive authority.
- Produce, together with the Press Office/PR team, opinion pieces, bylined articles, market analyses, and other high-value content.
- Monitor marketing, social, and PR KPIs, preparing clear, decision-oriented executive reports.
- Operate management, automation, CMS, and visual-creation tools (according to the company's stack).
- Actively participate in planning meetings, OKR sessions, and demand prioritization.
Requirements
- Experience producing B2B and/or technology content.
- Strong command of copywriting, storytelling, and SEO.
- Previous roles focused on content and corporate social media.
- Creation of sales enablement materials.
- Experience with thought leadership: strategic articles, spokesperson positioning, and industry analysis.
- Experience in PR and media relations.
- Experience with tools such as: Office 365 (especially PowerPoint), Figma or Canva, social/analytics tools (LinkedIn Analytics, Meta Suite, etc.), knowledge of digital metrics and dashboard creation, and familiarity with AI tools (Copilot, ChatGPT, Midjourney, etc.).
- Degree in Communication, Journalism, Marketing, Advertising, or related fields.
- Minimum 5 years of prior experience as described.
- Preferred experience in technology, innovation, or B2B/B2G service companies.
- English (proficiency).
Benefits
- Medical assistance: Eligible through participating providers if employees choose to enroll.
- Life insurance.
- Day off.
- Paid recess: 22 business days of paid contract suspension.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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