Digital Media Analyst responsible for executing and analyzing paid media campaigns across Google, Facebook, and LinkedIn. Collaborating with clients to maximize campaign performance and reporting.
Responsibilities
Expertise with media buying platforms and related tools, such as Google Ads, Facebook Ads, LinkedIn Ads, Google Tag Manager and Google Analytics;
Planning, implementation, analysis and optimization of online media campaigns tailored to different business models;
Continuous data analysis to identify opportunities to maximize campaign results;
Preparation of quantitative and qualitative performance reports, with measurement that goes beyond media, attribution models and campaign incrementality;
Control of campaign budgets and daily ad spend for clients;
Leading technical meetings with clients to present actions, interpret results and plan next steps.
Requirements
Knowledge in planning, executing and analyzing paid media campaigns focused on business models such as lead generation and e-commerce;
Proficiency with Google and Facebook platforms;
Familiarity with Google Analytics;
Experience with KPIs and performance metrics;
Experience in media planning.
Benefits
Meal voucher and/or food allowance on the Ticket Flex card (no employee deduction);
Transport voucher or mobility allowance (no employee deduction);
Wellhub for physical and mental health and well-being support;
MetLife life insurance;
Creditas (salary advance, special conditions for loans and purchases in the Creditas Store without affecting your credit card limit);
Bracov pharmacy partnership, valid at major pharmacy chains in Brazil;
Access to SESC, with benefits in education, wellness, tourism, culture and more.
Health and dental plans with different options to meet your needs:
SulAmérica - Health and Dental (national, with monthly deduction and no copayment);
Paraná Clínicas - Health (regional, with monthly deduction and no copayment);
Dental Uni - Dental (national, with monthly deduction and no copayment);
Inclusive and extended parental leave – 6 months for mothers and 20 days for fathers, including adoptive parents, transgender women, transgender men and same-sex couples;
Pet leave – in case of pet adoption, you receive a day off to enjoy your new companion;
Pilot Hunter – our referral program that rewards you when your recommended candidate is hired.
Hybrid model for employees in Curitiba and São Paulo; office attendance 3 times per week;
Birthday day off – one paid day off during your birthday month to use as you wish;
Anniversary day off – one paid day off to celebrate your work anniversary as you prefer;
Reset day – flexibility to use accrued hours in a planned way;
Flexible work hours – ability to start your workday between 8:00 and 10:00 and finish between 17:00 and 19:00, according to area dynamics, client demands and alignment with leadership;
Work-from-anywhere weeks – option to work from anywhere in the world for up to 4 non-consecutive weeks per year, depending on seniority.
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