Marketing & Promotions Executive supporting growth and visibility of regional newspaper titles across the North of England. Collaborating on marketing activities across print and digital channels with a hands - on role.
About the role
- Field Marketer leading event marketing initiatives to generate sales leads at Freed, a healthcare tech startup. Focused on building the field marketing function and collaborating with sales teams.
Responsibilities
- Build and operationalize the field marketing function: Develop the strategy, playbooks, agency support model and processes to establish a scalable regional field marketing program from scratch.
- Design and launch event marketing channels: Create and execute in-person and virtual event strategies—including roadshows, webinars, and conferences—to drive brand presence and pipeline generation.
- Align closely with sales and GTM leadership: Partner with regional sales and revenue teams to define priorities, identify target accounts, and deliver programs that accelerate opportunities through the funnel.
- Develop metrics and reporting frameworks: Implement systems to measure campaign impact, lead quality, event ROI, and contribution to pipeline growth, continuously optimizing for efficiency.
- Collaborate cross-functionally: Work with product marketing, content, and customer success teams to tailor messaging and ensure cohesive experiences across all field initiatives.
Requirements
- 5-8 years of experience in field marketing, with a proven track record of success in driving revenue growth.
- Startup experience, particularly as the founding member of a marketing function.
- Player/Coach mindset, with the ability and willingness to start as an IC and grow into leadership roles.
- Data-driven and analytical with a strong ability to measure and report on marketing performance.
- Highly organized and detail-oriented with the ability to manage multiple projects simultaneously.
- A passion for healthcare & technology and a desire to make a positive impact on the industry.
Benefits
- Competitive salary and equity in a high-growth company.
- Opportunity to make an immediate impact.
- Medical, dental, and vision benefits for US-based employees.
- Unlimited PTO.
- Company-sponsored annual retreats.
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