Hybrid Field Marketing

Posted last week

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About the role

  • Build and operationalize the field marketing function: Develop the strategy, playbooks, agency support model and processes to establish a scalable regional field marketing program from scratch.
  • Design and launch event marketing channels: Create and execute in-person and virtual event strategies—including roadshows, webinars, and conferences—to drive brand presence and pipeline generation.
  • Align closely with sales and GTM leadership: Partner with regional sales and revenue teams to define priorities, identify target accounts, and deliver programs that accelerate opportunities through the funnel.
  • Develop metrics and reporting frameworks: Implement systems to measure campaign impact, lead quality, event ROI, and contribution to pipeline growth, continuously optimizing for efficiency.
  • Collaborate cross-functionally: Work with product marketing, content, and customer success teams to tailor messaging and ensure cohesive experiences across all field initiatives.

Requirements

  • 5-8 years of experience in field marketing, with a proven track record of success in driving revenue growth.
  • Startup experience, particularly as the founding member of a marketing function.
  • Player/Coach mindset, with the ability and willingness to start as an IC and grow into leadership roles.
  • Data-driven and analytical with a strong ability to measure and report on marketing performance.
  • Highly organized and detail-oriented with the ability to manage multiple projects simultaneously.
  • A passion for healthcare & technology and a desire to make a positive impact on the industry.

Benefits

  • Competitive salary and equity in a high-growth company.
  • Opportunity to make an immediate impact.
  • Medical, dental, and vision benefits for US-based employees.
  • Unlimited PTO.
  • Company-sponsored annual retreats.

Job title

Field Marketing

Job type

Experience level

Mid levelSenior

Salary

$145,000 - $175,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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