Hybrid Creative Copywriter

at Headway EdTech

• Job title: Creative Copywriter
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Madrid, Spain

About the role

• Creative Copywriter at Headway Inc creating engaging marketing copy for Nibble, a knowledge app for adult learners. Work involves brand voice maintenance, social media content, and collaboration with cross-functional teams.

Responsibilities

• Create engaging marketing copy across multiple formats — from headlines to long-form content.
• Write for Nibble’s social media channels (Instagram, TikTok, Threads).
• Maintain and evolve Nibble’s Tone of Voice, including guidelines, documentation, and internal workshops.
• Contribute to creative strategy through ad copy, messaging, and campaign ideation.
• Work on brand communication, including taglines, campaign naming, and key messaging.
• Collaborate closely with growth marketing, design, product, and other cross-functional teams.
• Apply a data-driven approach: test hypotheses, analyze performance, and iterate on texts.

Requirements

• Have 2+ years of experience in writing marketing copy in English.
• Have experience in content marketing or creative agencies.
• Are confident working with different formats: social media, ads, landing pages, and more.
• Can adapt tone and messaging to different stages of the marketing funnel.
• Can explain complex ideas simply and engagingly.
• Have strong research and fact-checking skills.
• Use a data-driven approach to content creation and decision-making.
• Communicate confidently in English (B2+/C1).
• Have experience working cross-functionally and collaborating with teams.
• Share our SELECT values and enjoy working as part of a collaborative, driven team.

Benefits

• Work within an ambitious team on a socially impactful education product.
• An office with a reliable shelter, generators, satellite internet, and other amenities.
• Access to our corporate knowledge base and professional communities.
• Personal development plan.
• Compensation for English language learning, external training, and courses.
• Medical insurance and full sick leave compensation.
• Sports activities: running, yoga, boxing, and more.
• Corporate holidays: we go on a week-paid holiday to rest and recharge twice a year.
• Supporting initiatives that help Ukraine.