Marketing Data Analyst for digital advertising firm managing data collection and analysis for effective marketing campaigns. Collaborating with teams to enhance investment efficiency and strategic decision - making.
About the role
- Senior Data Analyst supporting company initiatives and collaborating with multiple stakeholders in Seattle's hybrid work environment.
Responsibilities
- Support company OKRs and initiatives by collaborating with product owners/managers, SMEs, legal, engineers, and other partners
- Prioritize and balance multiple data analysis workstreams efficiently
- Own data validation efforts, verifying accuracy of collected data
- Ensure efforts are directly aligned with business objectives
- Build data reports and audience segments as required for the company’s diverse multiplatform portfolio
Requirements
- Mastery in locating specific data within Sinclair’s various data systems
- Mastery in visualizing data for clear communication of business-critical information
- Ability to effectively convey analysis objectives, evaluations, discoveries, and rationale to leadership
- Mastery in the Databricks systems, AI agent validation and reporting functions
- Ability to develop expertise in first-party data, programmatic advertising, consumer data, and registration business models
- Assumes a leadership role by bringing strategic thinking and mentoring data analysts and data developers
Benefits
- Participation in a retirement plan
- Life and disability insurance
- Health, dental and vision plans
- Flexible spending accounts
- 15 paid vacation days
- 2 paid personal days
- 9 paid holidays
- 40 hours of paid sick leave
- Parental leave
- Employee stock purchase plan
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