Hybrid Creative Director

at Gap Inc.

• Job title: Creative Director
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, San Francisco, United States

About the role

• Creative Director overseeing visual identity and experiential design for Gap Inc. Leading creative direction, interdisciplinary teams, and immersive brand experiences.

Responsibilities

• Set and steward the visual design vision across comms and engagement channels, ensuring work is conceptually strong, culturally relevant, and on brand.
• Own final creative direction and approval across experiential design, visual identity, campaigns, and brand moments.
• Translate brand strategy and communications objectives into clear creative frameworks and immersive visual concepts.
• Lead concept development and creative direction for experiential activations, installations, branded events, and 360° brand experiences.
• Oversee how brand stories are expressed in physical space—through layout, materials, lighting, signage, color, and interaction.
• Partner with environmental designers, producers, and fabricators to bring experiences to life, ensuring creative integrity through execution.
• Own and evolve visual identities across experiential, digital, print, and social touchpoints.
• Develop and maintain style guides, creative toolkits, templates, and scalable design systems that support brand growth and consistency.
• Establish creative standards that enable teams to work faster without sacrificing quality.
• Lead, manage, and grow an interdisciplinary creative team of full-time and freelance talent, including designers, photographers, videographers, and content creators.
• Set clear creative direction, provide thoughtful feedback, and mentor team members to do their best work.
• Oversee creative resourcing, workflows, and quality control in partnership with producers and cross-functional leads.
• Oversee creative and art direction and production of photography, video, motion, and content assets from concept through execution.
• Direct on-set and on-location shoots, ensuring cohesion with brand tone, campaign goals, and experiential narratives.
• Guide the development of social-first content for platforms such as Instagram, TikTok, and YouTube, extending physical experiences into digital storytelling.
• Collaborate closely with communications, events, social, and marketing partners to ensure cohesive storytelling across all touchpoints.
• Present creative concepts to senior stakeholders, clearly articulating vision, rationale, and executional approach.
• Stay current on experiential, cultural, and design trends to continuously push creative boundaries.

Requirements

• 12+ years of progressive experience in creative leadership, including senior Designer, Art Director and/ or Creative Director roles.
• A strong visual storyteller with deep understanding of how design, space, motion, and content work together to drive brand impact.
• A confident and strategic leader with experience managing cross-disciplinary creative teams.
• Proven ability to concept and execute across both 2D and 3D environments, with a sharp eye for detail and systems thinking.
• Deep expertise in branding, typography, color, layout, print, and environmental/spatial design.
• Strong presentation skills and the ability to sell ideas to senior internal stakeholders.
• Experience working within a creative studio, agency, or in-house brand team.
• Comfortable operating in a fast-paced, complex organization and managing multiple workstreams at once.

Benefits

• Health insurance
• 401(k) matching
• Flexible working hours
• Paid time off
• Professional development opportunities