Creative Director overseeing visual identity and experiential design for Gap Inc. Leading creative direction, interdisciplinary teams, and immersive brand experiences.
Responsibilities
Set and steward the visual design vision across comms and engagement channels, ensuring work is conceptually strong, culturally relevant, and on brand.
Own final creative direction and approval across experiential design, visual identity, campaigns, and brand moments.
Translate brand strategy and communications objectives into clear creative frameworks and immersive visual concepts.
Lead concept development and creative direction for experiential activations, installations, branded events, and 360° brand experiences.
Oversee how brand stories are expressed in physical space—through layout, materials, lighting, signage, color, and interaction.
Partner with environmental designers, producers, and fabricators to bring experiences to life, ensuring creative integrity through execution.
Own and evolve visual identities across experiential, digital, print, and social touchpoints.
Develop and maintain style guides, creative toolkits, templates, and scalable design systems that support brand growth and consistency.
Establish creative standards that enable teams to work faster without sacrificing quality.
Lead, manage, and grow an interdisciplinary creative team of full-time and freelance talent, including designers, photographers, videographers, and content creators.
Set clear creative direction, provide thoughtful feedback, and mentor team members to do their best work.
Oversee creative resourcing, workflows, and quality control in partnership with producers and cross-functional leads.
Oversee creative and art direction and production of photography, video, motion, and content assets from concept through execution.
Direct on-set and on-location shoots, ensuring cohesion with brand tone, campaign goals, and experiential narratives.
Guide the development of social-first content for platforms such as Instagram, TikTok, and YouTube, extending physical experiences into digital storytelling.
Collaborate closely with communications, events, social, and marketing partners to ensure cohesive storytelling across all touchpoints.
Present creative concepts to senior stakeholders, clearly articulating vision, rationale, and executional approach.
Stay current on experiential, cultural, and design trends to continuously push creative boundaries.
Requirements
12+ years of progressive experience in creative leadership, including senior Designer, Art Director and/ or Creative Director roles.
A strong visual storyteller with deep understanding of how design, space, motion, and content work together to drive brand impact.
A confident and strategic leader with experience managing cross-disciplinary creative teams.
Proven ability to concept and execute across both 2D and 3D environments, with a sharp eye for detail and systems thinking.
Deep expertise in branding, typography, color, layout, print, and environmental/spatial design.
Strong presentation skills and the ability to sell ideas to senior internal stakeholders.
Experience working within a creative studio, agency, or in-house brand team.
Comfortable operating in a fast-paced, complex organization and managing multiple workstreams at once.
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