Hybrid Apps & App Store Optimisation Manager

Posted 2 months ago

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About the role

  • Apps & ASO Manager enhancing visibility and revenue performance across Future's mobile apps with strategic ASO and cross-functional collaboration.

Responsibilities

  • Maximise visibility, engagement, and revenue performance across our portfolio of mobile apps through ASO and continuous performance improvement.
  • Drive acquisition, retention, and monetisation initiatives that align with Future's broader digital subscription goals.
  • Blend analytical insight, creative optimisation, and commercial focus to ensure apps deliver market-leading user experiences and commercial results.

Requirements

  • Experience managing multiple iOS and Android apps, within a subscription or digital content business.
  • Hands-on understanding of ASO principles, keyword research, creative optimisation, and conversion rate optimisation (CRO).
  • Proficiency with app analytics platforms and experience interpreting performance data to drive growth.
  • Proficiency in GA4, Google Workspace (GSuite) (or similar)
  • Translate complex data into clear insights.
  • Experience with managing stakeholders
  • Comfortable working cross-functionally with marketing, product, and technology teams.

Benefits

  • Uncapped leave, because we trust you to manage your workload and time
  • When we hit our targets, enjoy a share of our profits with a bonus
  • Refer a friend and get rewarded when they join Future
  • Well-being support with access to our Colleague Assistant Programmes
  • Opportunity to purchase shares in Future, with our Share Incentive Plan

Job title

Apps & App Store Optimisation Manager

Job type

Experience level

Mid levelSenior

Salary

£35,000 - £45,000 per year

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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