Director of Growth Marketing at Caseware leading demand generation strategies for North America. Collaborating with sales and product marketing to enhance customer acquisition efforts.
About the role
- Manager overseeing the B2B audience growth strategy for Future media brands. Collaborating with various teams to enhance the subscriber journey and drive engagement.
Responsibilities
- Oversee the implementation of the B2B audience growth strategy for well-known brands
- Work with B2B editorial, partner, product, and tech teams
- Create subscriber growth campaigns across owned, paid, and partner channels
- Identify ways to enhance and evolve the comprehensive subscriber journey across the B2B division
- Increase the B2B funnel and subscriber lifecycle to boost conversion, retention, and lifetime value (LTV)
- Develop strategies across channels (300+ email newsletters, websites, webinars, print, events)
- Reconceptualize engagement, retention, reengagement, and churn reduction strategies through continuous testing and refinement
- Conduct competitive analysis to ensure product-market fit and maintain a competitive advantage
Requirements
- Experience with audience acquisition strategies
- Previous audience growth, or product marketing at a digital/publishing company
- Experience with digital marketing channels and analytics
- Experience presenting ideas to multiple partners, including senior management
- Proficiency with engagement tools and project management software (e.g., Salesforce, Tableau, and Asana)
- Experience building and nurturing online communities
Benefits
- Uncapped leave, because we trust you to manage your workload and time
- When we hit our targets, enjoy a share of our profits with a bonus
- Refer a friend and get rewarded when they join Future
- Well-being support with access to our Colleague Assistant Programmes
- Opportunity to purchase shares in Future, with our Share Incentive Plan
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