Dynamic Client Growth Associate role at Lloyds Banking Group, focused on providing tailored solutions and supporting client business goals. Collaborate with teams to devise winning strategies and enhance client relationships.
About the role
- Manager overseeing the B2B audience growth strategy for Future media brands. Collaborating with various teams to enhance the subscriber journey and drive engagement.
Responsibilities
- Oversee the implementation of the B2B audience growth strategy for well-known brands
- Work with B2B editorial, partner, product, and tech teams
- Create subscriber growth campaigns across owned, paid, and partner channels
- Identify ways to enhance and evolve the comprehensive subscriber journey across the B2B division
- Increase the B2B funnel and subscriber lifecycle to boost conversion, retention, and lifetime value (LTV)
- Develop strategies across channels (300+ email newsletters, websites, webinars, print, events)
- Reconceptualize engagement, retention, reengagement, and churn reduction strategies through continuous testing and refinement
- Conduct competitive analysis to ensure product-market fit and maintain a competitive advantage
Requirements
- Experience with audience acquisition strategies
- Previous audience growth, or product marketing at a digital/publishing company
- Experience with digital marketing channels and analytics
- Experience presenting ideas to multiple partners, including senior management
- Proficiency with engagement tools and project management software (e.g., Salesforce, Tableau, and Asana)
- Experience building and nurturing online communities
Benefits
- Uncapped leave, because we trust you to manage your workload and time
- When we hit our targets, enjoy a share of our profits with a bonus
- Refer a friend and get rewarded when they join Future
- Well-being support with access to our Colleague Assistant Programmes
- Opportunity to purchase shares in Future, with our Share Incentive Plan
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