MarCom Manager leading the end - to - end marketing communications strategy for BASF’s agricultural solutions. Collaborating with brand managers to drive demand across Corn, Soy, and Horticulture portfolios.
About the role
- Digital Specialist at Ford enhancing the shopping experience for Connected Services through website optimization and project management. Collaborating with cross-functional teams and leading content migration responsibilities.
Responsibilities
- Subject Matter Expert on Integrated Services shopping patterns and customer needs – Gains a deep understanding of current and evolving trends, competitive activity, & technology advancement to inform strategy and tactics.
- Lead Content Migration: Manage the "FoF" (Future of Ford) transition for Integrated Services, specifically overseeing the hand-off of technology specific feature page designs from agency partners
- Web Authoring & Launch: Direct the final review and authoring phases for the Connected Services landing pages, ensuring a seamless move from design approval to live deployment.
- VHP & MYCO Maintenance: Execute the maintenance and update strategy for Vehicle Home Pages (VHPs) during Model Year Change Over (MYCO) launches, ensuring all new creative assets and web guidelines are applied accurately.
- Strategic Site Optimization: Develop and implement a broader structure strategy for Connected Services on Ford.com, with a focus on streamlining and differentiating the user journey for "prospect" vs. "owner" pages to reduce friction.
- Product Bundle Integration: Act as the web lead for the content strategy and web messaging matrix for the bundle initiative, coordinating with stakeholders to establish lead times, project requirements, and cross-team alignment.
- Cross-Functional Liaison: Serve as the primary bridge between creative agencies, internal authoring teams, and product owners to ensure project timelines and technical requirements are met.
- Testing & Innovation: Identify opportunities for new testing ideas within the integrated services space to optimize engagement and conversion across the digital ecosystem.
- Coordination with Media: Ensure alignment with SEO/SEM for reporting on Search
Requirements
- Bachelor’s degree in marketing, Digital Media, Business, or a related field.
- 3+ years of experience in digital project management, web content strategy, with a working knowledge of website development, platforms, analytics, and customer experience design
- Experience working with Adobe Suite of Products – including AEM, Target, Analytics and Audience Manager
- Comfortable working in a fast paced, fluid environment where priorities shift on a regular basis
- Ability to break down complex tasks or requirements into simpler, more manageable tasks
- Delivers results consistently even under tough circumstances
- Experience communicating with and influencing functional and technical team members at all levels in the organization
- Experience leading cross-functional teams
- Aptitude to recognize roadblocks and escalate issues as needed
- Experience managing agency/partner relations
Benefits
- Immediate medical, dental, vision and prescription drug coverage
- Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
- Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
- Vehicle discount program for employees and family members and management leases
- Tuition assistance
- Established and active employee resource groups
- Paid time off for individual and team community service
- A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
- Paid time off and the option to purchase additional vacation time.
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